DustinMathews.com http://www.dustinmathews.com Prosperity & Freedom through Marketing Mon, 14 May 2012 21:24:01 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Robert Allen Mastermind Group – Benefits of a Mastermind Group http://www.dustinmathews.com/2012/05/14/robert-allen-mastermind-group-benefits-of-a-mastermind-group/ http://www.dustinmathews.com/2012/05/14/robert-allen-mastermind-group-benefits-of-a-mastermind-group/#comments Mon, 14 May 2012 21:05:27 +0000 Dustin Mathews http://www.dustinmathews.com/?p=313 Robert Allen Mastermind GroupRobert Allen Mastermind Group – Robert Allen & Speaking Empire have joined forces to create “The Ultimate Wealth & Freedom Mastermind Group.” The mastermind group is held right at Robert Allen’s home in California and in the Tampa Bay area. Mastermind groups have a huge number of benefits. The first is the ability to share great marketing ideas with some of the top minds in the country. By sharing marketing ideas, everybody wins, and million-dollar mastermind ideas are formed. During the Robert Allen Mastermind group participants have the opportunity to share their business model and marketing plans. Then the mastermind group will give suggestions from their experience that can make a huge difference in profits. The group will also provide connections and resources to help the business owner.

Robert Allen Mastermind Group

Many million-dollar deals and Joint Ventures are done at the Robert Allen Mastermind Group. Both Robert Allen and the Speaking Empire team will also do trainings during the Mastermind experience to quickly share with the group new tools, skills, ideas and resources. By joining the Robert Allen Mastermind Group, you will also have access to the Rolodex of Robert Allen and Speaking Empire to make sure you have all the resources, services and connections you need to be massively successful.  The mastermind group package also includes a one-on-one call with Robert Allen to discuss your business needs and tap into resources. Robert Allen’s goal is to help you to take you income and add at least a zero to that number!

Robert Allen Mastermind Group

If you want to find out more about the “Robert Allen Mastermind Group” – Give us a call at 1-800-687-4061 and feel free to ask us your questions. You can also go to our website at: http://invite.wealthfreedommastermind.com .

Robert Allen Mastermind Group

Tags

]]> http://www.dustinmathews.com/2012/05/14/robert-allen-mastermind-group-benefits-of-a-mastermind-group/feed/ 0 Automated Webinars: Hype or the Real Deal? (Part 2 of 2) http://www.dustinmathews.com/2012/01/18/automated-webinars-2-of-2/ http://www.dustinmathews.com/2012/01/18/automated-webinars-2-of-2/#comments Wed, 18 Jan 2012 14:14:39 +0000 Dustin Mathews http://www.dustinmathews.com/?p=299 Automated Webinars: Hype or the Real Deal? “The Conclusion” (Part 2 of 2)

If you’re just getting in on our conversation about automated webinars, allow me to get you up-to-speed.
Last time we talked, we investigated why people are‘buzzing’ about automated webinars (aka evergreen webinars).  While one could be quick to label this another shiny object, people are adding auto-pilot webinars to their marketing arsenal in mass because they…
  • Increase Credibility & Price Elasticity - You’ve got a lot more time to build rapport, share your story and tell your prospect ‘why you’… which allows you to sell bigger ticket items.
  • Educate Prospects - When it comes to complex or high-end sales, automated webinars can do a lot of the heavy lifting.  In fact, some people won’t even talk to prospects until they’ve been educated.
  • ‘Ratchet Up’ Conversions - A pretty good direct mail or even online campaign that pulls a 1% conversion is considered a success.  However, a well- oiled automated webinar can pull up to a 30% (and sometimes higher) conversion.
  • Upsell Existing Clients - Automated webinars help maximizethe lifetime value of each customers by giving them multiple opportunities to make purchases and at higher prices.
  • Automate Sales - Who wouldn’t want to have a sales force working for them around the clock… making sales and bringing in money?
We also discovered…
The Simple 3 Step Automated Webinar Formula
  1. Conversion – Dan Kennedy’s ‘grumblings’ couldn’t be any truer when it comes to automated webinars. “All the fancy gadgetry and tools in the world won’t really help you unless you have a powerful message…that gets people into action.” You too must have a presentation that turns prospects into paying customers.
  2. Traffic – Next, you’ll need to get your compelling message in front of your target market. Make no mistake, all forms of media, offline and online, can be used to recruit prospects: direct mail, post cards, classified ads, social media, email lists, joint ventures, etc.
  3. Automation – Now that you’ve got a process that’s converting, next comes auto-piloting the entire process through technology. When done correctly, you can actually increase your conversions with intricate follow-up sequences.
“Secrets Of Conversion”

Truth be told… the highest converting process is not evergreen webinars. It’s one-on-one, belly-to-belly, selling.  But there is a massive downside –this isn’t very scalable. Automated webinars don’t even come in second, since speaking at seminars is next on the list.
Again, even if you spoke 300 days a year, there are a finite number of opportunities and eventually you’d ‘bottleneck.’In fact, that’s what happened with my partner Dave VanHoose. Even though he overcame this challenge by hiring 10 speakers to do what he did, he paid a huge price. Trust me when I say… you wouldn’t want to see the kind of expenses associated with this kind of model!
However, there is a better solution…
The Automated Webinar Cash Machine
The truth is—webinars, done right, are worthy of all the hype. If you’re like me, I used to wonder why I kept getting the same catalog in the mail over and over again. Then I realized—it’s because it works! Thousands of business owners and entrepreneurs are leveraging the power (and efficiency) of webinars to revolutionize their businesses and send their sales into the stratosphere. I’ve personally seen hundreds of my clients achieve massive success through webinars. Why not you?
“My Business Is Different”
If you’re hearing about evergreen webinars for the first time, I’ll grant you immunity.  However, if you’re quietly saying, “But Dustin, my business is different. They won’t work for my customers,” I just might have to let the wrath of Dan Kennedy come down upon you!
Let me give you a reality check by sharing a few of my client’s experiences. We’ll start with a recently divorced woman who bravely stepped out from the shadows and teamed up with her sister to follow her passion for Internet marketing. Her introduction to this process brought in 17 sales at $1,500 each (you do the math). Next there’s the affiliate marketing expert who offered a $100 product and made 600 sales his first time out of the shoot. Not bad for 90 minutes. Then there’s our client who sells high-ticket services that sell for $20,000-plus and brought in more than $200,000. That’s the real beauty of webinars—they work for affiliate marketing, Internet marketing, network marketing (MLM), speakers, authors—even brick and mortar or professional services businesses.
Conversion + Automation = Freedom

So you’ve finally found an airtight system that condenses the entire sales process—from lead generation, qualification and education to proposing and closing—into one concise, consistent process that works. And it doesn’t require finding, hiring, training, motivating or managing a team of sales reps. The only thing missing is a way to put it on autopilot so you have more time to enjoy life again.
Webinar technology has been around for years but only recently has it become highly sophisticated, affordable and completely automated. Today there’s no reason why you shouldn’t be using some form of automated webinars to simplify and accelerate your sales process. You’ll be able to reach a much wider audience by offering days and times that fit their schedule—morning, noon and night—no matter what time zone. And the best part is, you can be sound asleep while they’re glued to their computer screen and reaching into their pockets.
Make sure the solution you choose comes complete with detailed steps on how to create and attract the right attendees, create a perfect sales message that delivers a “wow” experience and inspires them to take action now, manage the pre, during and post-webinar communications and measure results.
To discover how to build your very own automated webinar cash machine, go to…
http://www.AutomatedWebinarCashMachine.com
Dustin Mathews is widely recognized as the Champion of the Internet Movement.  His unique ability to create “marketplace frenzies” that drive people to buy products and services in mass has made him a highly sought-after internet marketing expert.  In the last seven years he’s helped two different companies reach Inc. Magazine’s coveted Fastest Growing Companies list and has been responsible for generating over $25 million in sales.

Tags

, ,

]]> http://www.dustinmathews.com/2012/01/18/automated-webinars-2-of-2/feed/ 0 Automated Webinars: Hype or the Real Deal (Part 1 of 2) http://www.dustinmathews.com/2012/01/17/automated-webinars-1-of-2/ http://www.dustinmathews.com/2012/01/17/automated-webinars-1-of-2/#comments Wed, 18 Jan 2012 02:01:44 +0000 Dustin Mathews http://www.dustinmathews.com/?p=297 Automated Webinars: Hype or the Real Deal (Part 1 of 2)

There’s a buzz in the marketplace.

Entrepreneurs, internet marketers and even business owners are all talking about automated webinars. Kind of like that “first day of school” buzz.

If you’re just joining the conversation, you might be wondering, “Is this worthy of my time or just another shiny object?”

Well, cozy on up and grab your favorite drink because you’re about to get the “inside scoop” on what’s really going on with automated webinars.

First, A Close To Home Story

Only a few short years ago, I was selling a service to business owners, called Business Credit Infusion. I remember like it was yesterday…

After an honest day’s work, I’d rush home and start preparing for my webinar. I’m an east coaster, so I’d get on the call at 9:00 p.m. ET, do my presentation and wind up finishing around 11 pm.

Challenge was… I couldn’t go to bed because the adrenaline would be pumping full force. I’d be lucky to wind down enough by midnight. The even bigger challenge was the lack of quality time I was spending with my family.

Even though I was making good money by doing webinars, I just knew there had to be a better way.

Naturally, I asked myself, “What if there was a way to automate this whole process without sacrificing results?”

The answer: automated webinars.

Let me share with you a few of the most powerful benefits of automated webinars.

So What’s The BIG Deal?

  1. Automated webinars create a dialogue to establish credibility—How many times have you clicked the ‘Buy Now’ button, then bailed? According to Coremetrics the average shopping cart abandonment rate is 65.61%, 21% due to security concerns. It’s no secret that static web pages suffer from trust issues. Webinars engage your prospects in conversation giving you ten times the credibility and influence (translation—that means ten times the sales).
  2. Automated webinars help you educate prospects—Even if you’re selling duct tape, your customers need to know what problems it solves, how much better life-with-duct-tape will be and why there’s no duct tape like your duct tape. Webinars provide a powerful platform for answering these questions consistently and with feeling to keep your sales funnel overflowing with qualified prospects.
  3. Automated webinars crank up your conversion ratio—There’s no better sales tool than letting your passion loose—in a systematic sort of way. Webinars make it easy to share the ‘why’ behind your product or services, which build an emotional connection with your ideal clients other platforms can’t match. Let’s put this in real-world perspective. A well-executed direct mail or online campaign that pulls a 1% conversion is considered a success. That’s after all the long hours (and dollars) spent hiring graphic designers, copywriters, paying for postage and waiting for responses to trickle in. After 3,000 presentations and fine-tuning a well-oiled webinar system our experience is a 20%-to-30% conversion rate. Which would you rather have?
  4. Automated webinars make it easy to upsell existing clients—Cool, you made a sale, now what? Do you have a plan for maximizing your lifetime customer value or do you just move on to the next new client? There’s no better way to build steel-tight relationships with your customers than engage them in the innovation process. At the same time you can let them know about related products they may not know you offer or give them first dibs on a new solution. Either way you leverage the relationship you worked hard to establish in the first place.
  5. Automated webinars connect you with industry contacts—Affiliates, joint venture partners, MLM reps and industry experts (a.k.a. ideal speakers for your webinars) are looking for you right now. Webinars make it easy for them to get to know you and give them all the reasons they need to join forces with you. You’ll be amazed at how fast the snowball (and cash) gets rolling with a few solid partnerships under your belt.

As you can see, automated webinars can be a powerful addition to anyone’s business, whether you’re an info-marketer or consider yourself a “bricks and sticks.”

Ready to create your own automated webinar?

Before you get started, I’d like for you to consider…

The Simple 3 Step Formula

Anyone can host a webinar, but you need a proven formula to entertain and sell every time. After eight years, 3,000 presentations, testing everything from presentation formats and subject lines to offers and technology, we’ve developed a 3-step fail-safe process that delivers consistent, off-the-chart results.

  1. Conversion—At the end of the day, or webinar, it’s all about the message. That includes grabbing their attention from the get-go, building rapport, offering a no-brainer solution to a pressing problem, showing proof of results, crafting an irresistible offer with a compelling reason to act now and telling them exactly what to do. In other words, you need a playbook of proven techniques that cover all the bases.
  2. Traffic—The mantra of direct mail experts everywhere is, “80% of your success is in the list.” Likewise, your ability to clearly identify and attract the right prospects is key to your webinar success. In order to trigger a flood of eager prospects, you need to tackle traffic from all angles including online tactics such as opt-ins, auto responders, affiliates and social media to offline methods like direct mail.
  3. Automation—What if you could establish such a strong rapport with prospects, establish unwavering credibility and have them salivating over your solution—automatically? You can with automated webinars. The key is finding the right solution created by experts with a proven track record that includes a knuckle-tested technology platform, an easy-to-follow formula and comprehensive training. Look for a system that addresses all aspects including list management, creating a killer presentation with a compelling offer, effectively promoting your event, streamlining invitations, reminders and post-webinar follow-up and—the most important thing—tracking results.

So you’ve finally found an airtight system that condenses the entire sales process—from lead generation, qualification and education to proposing and closing—into one concise, consistent process that works. And it doesn’t require finding, hiring, training, motivating or managing a team of sales reps. The only thing missing is a way to put it on autopilot so you have more time to enjoy all the skinny, no foam cappuccinos you can drink.

Webinar technology has been around for years but only recently has it become highly-sophisticated, affordable and completely automated. Today there’s no reason why you shouldn’t be using some form of automated webinars to simplify and accelerate your sales process. You’ll be able to reach a much wider audience by offering days and times that fit their schedule—morning, noon and night—no matter what time zone. And the best part is, you can be sound asleep while they’re glued to their PC screen and reaching into their pockets.

Make sure the solution you choose comes complete with detailed steps on how to create and attract the right attendees, create a perfect sales message that delivers a “wow” experience and inspires them to take action now, manage the pre, during and post-webinar communications and measure results.

Isn’t it time you infused a triple shot of genius into your sales process with automated webinars?

Stay tuned for Part 2 of Automated Webinars: Hype or the Real Deal.

Dustin Mathews is widely recognized as the Champion of the Internet Movement. His unique ability to create “marketplace frenzies” that drive people to buy products and services in mass has made him a highly sought-after internet marketing expert. In the last seven years he’s helped two different companies reach Inc. Magazine’s coveted Fastest Growing Companies list and has been responsible for generating over $25 million in sales.

Get your very own Automated Webinar Cash Machine at:
http://www.AutomatedWebinarCashMachine.com

Tags

,

]]> http://www.dustinmathews.com/2012/01/17/automated-webinars-1-of-2/feed/ 1 Dustin Mathews Bio http://www.dustinmathews.com/2012/01/12/dustin-mathews-bio/ http://www.dustinmathews.com/2012/01/12/dustin-mathews-bio/#comments Thu, 12 Jan 2012 21:04:37 +0000 Dustin Mathews http://www.dustinmathews.com/?p=291 Dustin Mathews expertise in internet marketing has earned him national accolades and the respect of information marketing industry. He publishes the most widely read offline newsletter for speakers, affiliates and promoters. The Internet Marketing guy started his entrepreneurial success as the marketing genius behind the success of Foreclosures Daily. His expertise was critical to helping take that business to the number 35 position on the Inc. 500 list. During his time at FD, Dustin managed and marketed over 200 events per month and generated over $14 million dollars in sales. Dustin quickly became known for his abilities to create marketing frenzies which drive people to buy millions in products and services both online and offline.

After his success at FD, Dustin founded Business Credit Infusion. As the company’s Chief Marketing Officer he empowers business owners and entrepreneurs to get the money they need for their businesses.

Today, his success in generating over $11 million dollars in internet sales for his product launch clients has made him one of the most highly sought after product launch experts. However, most of his time these days is spent educating industry experts on the specialized processes he has developed. His mentoring services area a core component of the 7 Figure Speaking Empires success.

What is next for this Florida State University graduate? Dustin is now focused on championing the Internet Movement, which will concentrate on leveraging traditional Public Relations methods to procure new clients for the information marketing industry. The intent is to catalyze new organic growth for the industry as a whole. Dustin is committed to sharing his insights and successes with a wider audience, so that more people become impassioned to achieve higher levels of success.

Dustin is the co-author of How to Get Rich Working For FREE and Online Marketing Secrets Revealed, Secrets of the Real Estate Millionaires.

In his down time, Dustin enjoys playing tennis and mountain biking with his wife Missy.

Tags

]]> http://www.dustinmathews.com/2012/01/12/dustin-mathews-bio/feed/ 0 Why I Switched to Infusionsoft http://www.dustinmathews.com/2010/10/18/why-i-switched-to-infusionsoft/ http://www.dustinmathews.com/2010/10/18/why-i-switched-to-infusionsoft/#comments Tue, 19 Oct 2010 03:07:50 +0000 Dustin Mathews http://www.dustinmathews.com/?p=285 Discover why I switched to Infusionsoft

Watch the video on Youtube.

Tags

,

]]> http://www.dustinmathews.com/2010/10/18/why-i-switched-to-infusionsoft/feed/ 0 Your backstage pass, great bonus, and much more (Everyday Wealth LIVE Event) http://www.dustinmathews.com/2010/08/04/your-backstage-pass-great-bonus-and-much-more-everyday-wealth-live-event/ http://www.dustinmathews.com/2010/08/04/your-backstage-pass-great-bonus-and-much-more-everyday-wealth-live-event/#comments Wed, 04 Aug 2010 13:45:41 +0000 Dustin Mathews http://www.dustinmathews.com/2010/08/04/your-backstage-pass-great-bonus-and-much-more-everyday-wealth-live-event/ Wow!  Things have been crazy lately.

Been working on a few BIG projects that I’ll share with you as soon as we’re further down the road ;)

In the mean time, I’ve just got to tell you about a special internet marketing event that we’ll be speaking at…and attending to learn!

And since we’ll be speaking, I’ve got some VIP tickets for you!

It’s like your very own backstage pass with access to some of the best minds in the Internet Marketing space on the planet!

But don’t delay as I’ve only got a few tickets, then the price goes up to $197.

If you’ve been sitting on the fence "waiting for a good time to get into internet marketing"… don’t wait
any longer.

Grab your free tickets and a sweet bonus NOW.

- – > http://www.everydaywealth.com/aff/index.html?p=vanhoose&w=ewlvip

When you register, you’ll get total access to the Easy Sales Formula course (that the host, Keith Wellman,
normally sells for $1497).

I’ve said this before, but it won’t hurt to say it again…

Just a single idea, or a single introduction at this event could easily be worth $10,000 or more … So please, drop what you’re doing and go here NOW…

- – > http://www.everydaywealth.com/aff/index.html?p=vanhoose&w=ewlvip

Don’t you think it’s time to propel your business to the next level?

See you there!

Tags

, , , ,

]]> http://www.dustinmathews.com/2010/08/04/your-backstage-pass-great-bonus-and-much-more-everyday-wealth-live-event/feed/ 0 Marc Vitorillo is cool http://www.dustinmathews.com/2010/04/02/marc-vitorillo-is-cool/ http://www.dustinmathews.com/2010/04/02/marc-vitorillo-is-cool/#comments Fri, 02 Apr 2010 19:15:19 +0000 Dustin Mathews http://www.dustinmathews.com/2010/04/02/marc-vitorillo-is-cool/ My friend Marc Vitorillo is cool.  He’s a kick-butt internet marketer.

Now I gotta tell you, he’s super underground but there are a few videos floating out there ;)

If you get a chance check out his site:
http://www.marcvitorillo.com

Tags

]]> http://www.dustinmathews.com/2010/04/02/marc-vitorillo-is-cool/feed/ 2 InfusionCon Here I Come http://www.dustinmathews.com/2010/03/09/infusioncon-here-i-come/ http://www.dustinmathews.com/2010/03/09/infusioncon-here-i-come/#comments Tue, 09 Mar 2010 21:34:41 +0000 Dustin Mathews http://www.dustinmathews.com/2010/03/09/infusioncon-here-i-come/ I shot a quick video while in Atlanta in the Crown Room…thank you Amex Card ;)

Fore more info and some sweet gifts check out…
http://www.VoteForDustin.com
http://www.InfusionCon.com

Tags

]]> http://www.dustinmathews.com/2010/03/09/infusioncon-here-i-come/feed/ 0 InfusionCon – Marketer Of The Year Finalist http://www.dustinmathews.com/2010/03/07/infusioncon-marketer-of-the-year-finalist/ http://www.dustinmathews.com/2010/03/07/infusioncon-marketer-of-the-year-finalist/#comments Sun, 07 Mar 2010 23:39:48 +0000 Dustin Mathews http://www.dustinmathews.com/2010/03/07/infusioncon-marketer-of-the-year-finalist/ Hey Gang,

I’m super excited for InfusionCon. I was named a finalist for Marketer Of The Year and am super pumped. On Thursday, I’m going to give a killer presentation on how I’ve been able to skyrocket my business! Be sure to “Vote For D” Dustin Mathews ;)

Tags

, , , ,

]]> http://www.dustinmathews.com/2010/03/07/infusioncon-marketer-of-the-year-finalist/feed/ 1 Kristin Sunderhaft Spreads The Word About Dustin http://www.dustinmathews.com/2010/01/18/kristin-sunderhaft-spreads-the-word-about-dustin-mathews/ http://www.dustinmathews.com/2010/01/18/kristin-sunderhaft-spreads-the-word-about-dustin-mathews/#comments Mon, 18 Jan 2010 06:31:01 +0000 Dustin Mathews http://www.dustinmathews.com/?p=262 Kristin Sunderhaft, awesome LPGA Professional Golfer from Las Vegas gives a shot out…

For free tips on improving your golf game go to:
http://www.KristinSunderhaft.com

Tags

, , ,

]]> http://www.dustinmathews.com/2010/01/18/kristin-sunderhaft-spreads-the-word-about-dustin-mathews/feed/ 0