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Automated Webinars, Evergreen Webinars, Internet Marketing

There’s a buzz in the marketplace.

Entrepreneurs, internet marketers and even business owners are all talking about automated webinars. Kind of like that “first day of school” buzz.

If you’re just joining the conversation, you might be wondering, “Is this worthy of my time or just another shiny object?”

Well, cozy on up and grab your favorite drink because you’re about to get the “inside scoop” on what’s really going on with automated webinars.

First, A Close To Home Story

Only a few short years ago, I was selling a service to business owners, called Business Credit Infusion. I remember like it was yesterday…

After an honest day’s work, I’d rush home and start preparing for my webinar. I’m an east coaster, so I’d get on the call at 9:00 p.m. ET, do my presentation and wind up finishing around 11 pm.

Challenge was… I couldn’t go to bed because the adrenaline would be pumping full force. I’d be lucky to wind down enough by midnight. The even bigger challenge was the lack of quality time I was spending with my family.

Even though I was making good money by doing webinars, I just knew there had to be a better way.

Naturally, I asked myself, “What if there was a way to automate this whole process without sacrificing results?”

The answer: automated webinars.

Let me share with you a few of the most powerful benefits of automated webinars.

So What’s The BIG Deal?

1. Automated webinars create a dialogue to establish credibility—How many times have you clicked the ‘Buy Now’ button, then bailed? According to Coremetrics the average shopping cart abandonment rate is 65.61%, 21% due to security concerns. It’s no secret that static web pages suffer from trust issues. Webinars engage your prospects in conversation giving you ten times the credibility and influence (translation—that means ten times the sales).
2. Automated webinars help you educate prospects—Even if you’re selling duct tape, your customers need to know what problems it solves, how much better life-with-duct-tape will be and why there’s no duct tape like your duct tape. Webinars provide a powerful platform for answering these questions consistently and with feeling to keep your sales funnel overflowing with qualified prospects.
3. Automated webinars crank up your conversion ratio—There’s no better sales tool than letting your passion loose—in a systematic sort of way. Webinars make it easy to share the ‘why’ behind your product or services, which build an emotional connection with your ideal clients other platforms can’t match. Let’s put this in real-world perspective. A well-executed direct mail or online campaign that pulls a 1% conversion is considered a success. That’s after all the long hours (and dollars) spent hiring graphic designers, copywriters, paying for postage and waiting for responses to trickle in. After 3,000 presentations and fine-tuning a well-oiled webinar system our experience is a 20%-to-30% conversion rate. Which would you rather have?
4. Automated webinars make it easy to upsell existing clients—Cool, you made a sale, now what? Do you have a plan for maximizing your lifetime customer value or do you just move on to the next new client? There’s no better way to build steel-tight relationships with your customers than engage them in the innovation process. At the same time you can let them know about related products they may not know you offer or give them first dibs on a new solution. Either way you leverage the relationship you worked hard to establish in the first place.
5. Automated webinars connect you with industry contacts—Affiliates, joint venture partners, MLM reps and industry experts (a.k.a. ideal speakers for your webinars) are looking for you right now. Webinars make it easy for them to get to know you and give them all the reasons they need to join forces with you. You’ll be amazed at how fast the snowball (and cash) gets rolling with a few solid partnerships under your belt.

As you can see, automated webinars can be a powerful addition to anyone’s business, whether you’re an info-marketer or consider yourself a “bricks and sticks.”

Ready to create your own automated webinar?

Before you get started, I’d like for you to consider…

The Simple 3 Step Formula

Anyone can host a webinar, but you need a proven formula to entertain and sell every time. After eight years, 3,000 presentations, testing everything from presentation formats and subject lines to offers and technology, we’ve developed a 3-step fail-safe process that delivers consistent, off-the-chart results.

1. Conversion—At the end of the day, or webinar, it’s all about the message. That includes grabbing their attention from the get-go, building rapport, offering a no-brainer solution to a pressing problem, showing proof of results, crafting an irresistible offer with a compelling reason to act now and telling them exactly what to do. In other words, you need a playbook of proven techniques that cover all the bases.
2. Traffic—The mantra of direct mail experts everywhere is, “80% of your success is in the list.” Likewise, your ability to clearly identify and attract the right prospects is key to your webinar success. In order to trigger a flood of eager prospects, you need to tackle traffic from all angles including online tactics such as opt-ins, auto responders, affiliates and social media to offline methods like direct mail.
3. Automation—What if you could establish such a strong rapport with prospects, establish unwavering credibility and have them salivating over your solution—automatically? You can with automated webinars. The key is finding the right solution created by experts with a proven track record that includes a knuckle-tested technology platform, an easy-to-follow formula and comprehensive training. Look for a system that addresses all aspects including list management, creating a killer presentation with a compelling offer, effectively promoting your event, streamlining invitations, reminders and post-webinar follow-up and—the most important thing—tracking results.

So you’ve finally found an airtight system that condenses the entire sales process—from lead generation, qualification and education to proposing and closing—into one concise, consistent process that works. And it doesn’t require finding, hiring, training, motivating or managing a team of sales reps. The only thing missing is a way to put it on autopilot so you have more time to enjoy all the skinny, no foam cappuccinos you can drink.

Webinar technology has been around for years but only recently has it become highly-sophisticated, affordable and completely automated. Today there’s no reason why you shouldn’t be using some form of automated webinars to simplify and accelerate your sales process. You’ll be able to reach a much wider audience by offering days and times that fit their schedule—morning, noon and night—no matter what time zone. And the best part is, you can be sound asleep while they’re glued to their PC screen and reaching into their pockets.

Make sure the solution you choose comes complete with detailed steps on how to create and attract the right attendees, create a perfect sales message that delivers a “wow” experience and inspires them to take action now, manage the pre, during and post-webinar communications and measure results.

Isn’t it time you infused a triple shot of genius into your sales process with automated webinars?

Stay tuned for Part 2 of Automated Webinars: Hype or the Real Deal.

Dustin Mathews is widely recognized as the Champion of the Internet Movement. His unique ability to create “marketplace frenzies” that drive people to buy products and services in mass has made him a highly sought-after internet marketing expert. In the last seven years he’s helped two different companies reach Inc. Magazine’s coveted Fastest Growing Companies list and has been responsible for generating over $25 million in sales.

Get your very own Automated Webinar Cash Machine at:
http://www.AutomatedWebinarCashMachine.com

Tags

Automated Webinars, Evergreen Webinars

After his success at FD, Dustin founded Business Credit Infusion. As the company’s Chief Marketing Officer he empowers business owners and entrepreneurs to get the money they need for their businesses.

Today, his success in generating over $11 million dollars in internet sales for his product launch clients has made him one of the most highly sought after product launch experts. However, most of his time these days is spent educating industry experts on the specialized processes he has developed. His mentoring services area a core component of the 7 Figure Speaking Empires success.

What is next for this Florida State University graduate? Dustin is now focused on championing the Internet Movement, which will concentrate on leveraging traditional Public Relations methods to procure new clients for the information marketing industry. The intent is to catalyze new organic growth for the industry as a whole. Dustin is committed to sharing his insights and successes with a wider audience, so that more people become impassioned to achieve higher levels of success.

Dustin is the co-author of How to Get Rich Working For FREE and Online Marketing Secrets Revealed, Secrets of the Real Estate Millionaires.

In his down time, Dustin enjoys playing tennis and mountain biking with his wife Missy.

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General

Watch the video on Youtube.

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Infusionsoft, youtube

Been working on a few BIG projects that I’ll share with you as soon as we’re further down the road

In the mean time, I’ve just got to tell you about a special internet marketing event that we’ll be speaking at…and attending to learn!

And since we’ll be speaking, I’ve got some VIP tickets for you!

It’s like your very own backstage pass with access to some of the best minds in the Internet Marketing space on the planet!

But don’t delay as I’ve only got a few tickets, then the price goes up to $197.

If you’ve been sitting on the fence "waiting for a good time to get into internet marketing"… don’t wait
any longer.

Grab your free tickets and a sweet bonus NOW.

- – > http://www.everydaywealth.com/aff/index.html?p=vanhoose&w=ewlvip

When you register, you’ll get total access to the Easy Sales Formula course (that the host, Keith Wellman,
normally sells for $1497).

I’ve said this before, but it won’t hurt to say it again…

Just a single idea, or a single introduction at this event could easily be worth $10,000 or more … So please, drop what you’re doing and go here NOW…

- – > http://www.everydaywealth.com/aff/index.html?p=vanhoose&w=ewlvip

Don’t you think it’s time to propel your business to the next level?

See you there!

Tags

Education, Internet Marketing, Marketing, Seminars, Speaking

Now I gotta tell you, he’s super underground but there are a few videos floating out there

If you get a chance check out his site:
http://www.marcvitorillo.com

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General

Fore more info and some sweet gifts check out…
http://www.VoteForDustin.com
http://www.InfusionCon.com

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General

I’m super excited for InfusionCon. I was named a finalist for Marketer Of The Year and am super pumped. On Thursday, I’m going to give a killer presentation on how I’ve been able to skyrocket my business! Be sure to “Vote For D” Dustin Mathews

Tags

E-Mail Marketing, Education, Internet Marketing, Marketing, Seminars

For free tips on improving your golf game go to:
http://www.KristinSunderhaft.com

Tags

Education, Internet Marketing, Marketing, Seminars

The USA has a very advanced credit industry that provides vast amounts of data on individuals and businesses alike. As soon as an individual receives their social security number they start to build a credit history. And the same is true for business that once they start to accept or provide trade credit, information is collated on how they perform.

Information is collated by a number of business credit bureaus including Dun & Bradstreet, Experian Business, Equifax Business and Business Credit USA. They receive information from the providers of the credit using the Federal Identification Number allocated by the IRS to every business on startup. As you use more and more credit, you begin to build a picture that other lenders will use as the basis for determining whether to lend to you. So building a good credit profile in the US is, arguably, more important for a businesses in the US if it wishes to access borrowings than in Europe where there tends to be a greater reliance on financial reporting information such as report and accounts.

The data file that is collated by the agencies depends on the voluntary submission by lenders rather than a compulsory system. Therefore, the system is only as good as those that feed it – but the experience has been very good to date since many companies rely on the agency view in assessing risk.

Many small business owners in the US make the mistake of using their personal details to apply for business credit. The reason that this can be a mistake is that it puts at risk their personal rating by increasing significantly the number of checks made on their data. Analyst companies have ranges of expected activity on accounts and for consumers, due to the vast amount of data, these are very accurate. Rapidly increasing the credit checks can signal adverse activity which sends up all sorts of negative warnings.

Therefore, it is important that any business works on developing its own credit history since the purer the information over time, the better the rating and the easier it will be to get credit.

Credit history information is only one input into assessing corporate credit risk. But for trade credit it is usually the biggest single impact. When applying for larger business loans or leases, lenders will also look for detailed financial records and information to support the request. In that respect, the US market is similar to the developed Western European models for assessing credit worthiness.

The recent recession has made access to credit that much harder for all businesses – particularly smaller ones. The immediate future, although looking better now as economies come out of recession, looks to be not a great deal easier in terms of accessing credit. Companies must concentrate on managing their debts and keeping their credit records as clean as possible.

Margins charged for all lending products has increased and fees have become more commonly charged by lenders. US margins have always been higher compared to Europe, but so has the risk of corporate failure. A strong and confident business community is essential if governments are to earn money from tax take on profits.

Tags

Business Credit