Only 3 hours to register for this Webinar and claim all these free gifts!
October 23, 2008
Today is the last chance to register for the free webinar I’ll be hosting with my special guest Craig Garber, today at 12noon, Eastern time. Let me just cover one final time, what you’re getting at this event:
1. “The 5 Biggest Marketing Mistakes Business-Owners Make, That Are Costing You A Small Fortune: Which one of them are you making right now?” Listen, Craig’s made all of them in the past, but last year he made almost $600,000 with a small list of less than 5,000 names. If you still need more convincing that this is going to be the most valuable event you attend this year, then simply put, this call isn’t for you.
2. Two full-blown sales copy critiques, so you can see why most ads DON’T work, and you’ll also get to see the two re-writes of these ads so you can see the RIGHT way to create effective marketing that absolutely will work for you! (Plus, Craig will show you how to push your prospects emotional buy-buttons in a variety of situations.)
3. After you register for the call, you’ll get a free interview Craig did, with a man who’s sold over $300
Million dollars worth of goods and services over the last 35 years.
And yes, you’ll get all this 100% free, when you register for this event. All you need to do to participate, is
click on this link, right here:
http://www.thekingswebinar.com
Get ready for a very interesting and compelling experience — and I’ll see you on the webinar!
Talk to you soon,
Dustin Mathews
P.S. Again, to participate on the webinar, simply visit this link, right now:
http://www.thekingswebinar.com
Smaller “Yes” Leads To Bigger “Yes”
July 1, 2008
Have you heard that crazy statistic that if you get your prospect to say yes three times throughout your pitch or conversation, that they are 80% more likely to buy? Or something like that, right?
Oh and don’t make the mistake and think this is just some strategy for selling someone. This applies for getting someone to do something for you as well! Does that make sense to you?
Well why don’t we just take a look.
When speaking or even in selling face-to-face, many people will tell you to use trial closes throughout your talk. An example is, “How many of you would like to get all the money you could get your hands on to launch or grow your business?” Exactly.
But I don’t only put three of these in my presentation, I’ve got at least 10 and I’m working on getting at least 40 - 50 of them in there (in a 60-90 minute presentation). If you knew that by adding at least 10 more trial closes to your presentation or pitch you could close more, would you?
With copywriting, you use the same strategy. You want the person reading your words to shake their heads “yes” and think “Hey, this is for me” when they are looking at your marketing piece. You get them to do this enough times and they’ll be hooked.
I’m not sure if 3 is the magic number. Lord knows that I don’t ever have just 3 questions that lead to yes. But the point is that by getting the other person to say “yes” multiple times keeps them engaged and it shows that you know your prospect. (Because you better be asking questions that will get them to say yes!)
;-) If you take a look back over this post, I asked at least 3 questions to get you to say the magic word. Unfortunately, I don’t have a BIGGER YES to get you to say ‘YES’ to. ;(
The power you now have. Wisely use it, young skywalker!
Give Away The Farm…
June 13, 2008
So you want to increase your sales…or even your leads? Are you sure? Because with it, comes a shift in thinking and maybe a little more work.
The secret…give away the farm. Yeah, you heard me!
You see, most people have the mindset, “Give Me, Give Me” or “I Want, I Want!” So instead when you give away something it’s competently different.
It catches your prospect off guard and it activates the Law of Reciprocity. You know, that feeling when someone gives you something, you feel inclined to give them something back.
On DustinMathews.com, I give away a FREE chapter of How To Get Rich Working For Free and my chapter from Secrets of The Real Estate Millionaires!
But I go ever further and have a tab with FREEbies, where you can download marketing tools. You might not know this but I’ve invested over $20,000 Dollars in my copywriting education alone. All my insights, I give away for FREE. Why not?
They real trick is to providing value to the other person. When they view what you have is valuable to them, you’ve done your job.
And since I’m in the mood of writing lists…
Dustin’s Top 7 Things To Give Away To Attract More Customers & Prospects
1. Audio or Video Recordings of an Interview
2. Transcripts of the Interview
3. Testimonial Handout
4. FREE Report
5. FREE Trial
6. Checklists
7. Resource Guide
Now dig around
P.S. Have a bodacious weekend. Don’t work too hard and enjoy the lazy days of summer! (well at least the weekends, huh)
Creating the Customer Experience…
June 5, 2008
Yesterday, I took a hard look at what the customer goes through when they make an investment with us. To say the least I was shocked…and…I think many of us might be doing the same thing, or at least we’ve all had horrible experiences with stores or companies.
The challenge is we get so focused on certain goals, that we forget or drop the ball in other areas. That is, until we create a system!
By taking a step back, I found #1 solution was communication. And we’ve all been guilty of not being around for others when we’re afraid of what they’ll say.
Let me tell you, if it’s bad news, it’s always better “sooner than later.”
But to curtail this you can be proactive with a few things. I put together a Top 10 list that you can use…
1. Handwritten Thank You Note
2. Welcome Letter
3. Quick Start Guide
4. Certificates
5. Bonuses
6. Testimonials
7. Things to Watch Out For Sheet
8. Frequently Asked Questions
9. Phone Call
10. Bucks or Discounts for Future Purchases
I find that it is best to send one of these, every few weeks or days. The more communication the better!
By providing a better experience for your customer, clients and prospects, they’ll hang around longer and they’ll buy from you!
Now go improve that experience!
The Power of Testimonials
May 27, 2008
Hope you had a great Memorial Day weekend. While I’m still recovering, I have an important lesson for you…the power of testimonials.
I don’t care what industry you’re in or if you are looking for a job. Nothing says something better about you or your product then testimonials.
So you might be thinking, “Dustin, how do I get some testimonials?”
ASK!
The rule of thumb is…written testimonials are better than none, audio testimonials are better than written, and video testimonials are the best.
I actually like to have a good mix so my prospect doesn’t become desensitized to one form. Remember people respond differently to different forms of communication. (Ever realize how you like to be taught?)
Here are some examples…
http://www.dustinmathews.com/ravereviews
(now do as I say and not as I do, by varying it up with audio and written ones)
P.S. Never create a marketing piece (or resume) without testimonials, it is the number one marketing sin!
Attention Business Owners: $100,000 In 6 Months For Your Business…
January 30, 2008
If you are a business owner, real estate investor, entrepreneur or even someone that’s looking to start a business you are going to love this announcement…
Keep reading…
It has finally been launched. http://www.KingofUnsecuredLoans.com Go there now while it’s fresh on your mind! Because you are literally a few clicks away from discovering how to get money to grow, expand or even start your business.
Here’s that address again: http://www.KingofUnsecuredLoans.com
DustinMathews.com - Overcoming Objections…Leads to GARGANTUAN Sales
August 22, 2007
When writing copy, doing platform sales, or any kind of sales for that matter you’ve got to answer the ‘objections’ in people’s heads. When you overcome the objections there is nothing left to do but to buy your product or service. If you can address their objection before they say it or right when the thought pops up in their head you a virtually guaranteed a sale.
So how do you do that?
Follow this guide when marketing and you’re set…
- Here’s what I’ve got
- Here’s what it can do for you
- Here’s why I’m the “go-to-guy” that you should be dealing with
- Here are the details
- Here’s how you can get it
Now that you’ve got the formula go out and get at least one sale today!
DustinMathews.com - Me too
August 1, 2007
I got some coaching on creating a bond, or sharing a commonality with people. If you can get the voice inside the other person’s head, or better yet get them to say out loud, “Me too” - you’ve won. Now you have that bond with that person. This goes a long way with speaking (platform sales) and person-to-person sales. And you can’t forget about copywriting!
So next time think about how you can get your prospect, crowd or audience to say me too!
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