Get Online & JV 2009 - Catch Me at the Wealth Building Annex
December 29, 2008
For the first time ever, I will be revealing my internet marketing strategies…spilling the beans on the 3 biggest real estate product launches. I’m really stoked to do this. Just watch the video…
Gain access to “Get Online & JV 2009″ - at the Wealth Building Annex by clicking the link below…
http://wealthbuildingannex.com/tickets
Only 3 hours to register for this Webinar and claim all these free gifts!
October 23, 2008
Today is the last chance to register for the free webinar I’ll be hosting with my special guest Craig Garber, today at 12noon, Eastern time. Let me just cover one final time, what you’re getting at this event:
1. “The 5 Biggest Marketing Mistakes Business-Owners Make, That Are Costing You A Small Fortune: Which one of them are you making right now?” Listen, Craig’s made all of them in the past, but last year he made almost $600,000 with a small list of less than 5,000 names. If you still need more convincing that this is going to be the most valuable event you attend this year, then simply put, this call isn’t for you.
2. Two full-blown sales copy critiques, so you can see why most ads DON’T work, and you’ll also get to see the two re-writes of these ads so you can see the RIGHT way to create effective marketing that absolutely will work for you! (Plus, Craig will show you how to push your prospects emotional buy-buttons in a variety of situations.)
3. After you register for the call, you’ll get a free interview Craig did, with a man who’s sold over $300
Million dollars worth of goods and services over the last 35 years.
And yes, you’ll get all this 100% free, when you register for this event. All you need to do to participate, is
click on this link, right here:
http://www.thekingswebinar.com
Get ready for a very interesting and compelling experience — and I’ll see you on the webinar!
Talk to you soon,
Dustin Mathews
P.S. Again, to participate on the webinar, simply visit this link, right now:
http://www.thekingswebinar.com
How to push your prospects emotional buy-buttons: ka-ching!
October 22, 2008
By now, unless you’ve been under a rock for the last week, then you already know about the free webinar that copywriter, author and emotional direct-marketing consultant Craig Garber is hosting on Thursday, October 23rd at 12 noon for members of my list ONLY.
I already told you that Craig is going to do two sales copy critiques of marketing pieces, which he normally charges $897 for, but… Craig’s going even one step FURTHER.
Here, let me explain: as you know, people make buying decisions based on emotions. They will often then later try and rationalize their decision-making using logic, but reality is, if you aren’t able to engage your prospects in an emotionally compelling manner, then you’re going to have an impossible time making the sale.
Because of a somewhat tumultuous childhood Craig had, he has an inherent ability to understand what makes people “tick.” So when Craig shows you his ad re-writes he’s done (remember, he’s written campaigns that have received a 42.7% response) on the Free webinar he’s hosting, he’s not only going to show you what’s wrong, but… you’ll also be given the inside scoop about how to push your prospects emotional buy-buttons, step-by-step.
Craig will take you by the hand and walk you through each of these ad re-writes and explain the right way… and the wrong way… of doing this.
To register for and participate on this free webinar and listen to Craig on Thursday, October 23rd at 12noon, Eastern time, simply visit this link, right now:
http://www.thekingswebinar.com
Talk to you soon, Dustin Mathews
P.S. The other day, I received a number of questions on something I mentioned about Craig. I said,
“…recently, Craig started a new, niche business with a former client of his. Before even lifting a finger to develop the marketing systems for the initial clients, he was able to collect $84,000 in fees, ahead of time! (Oh, and by the way, this was the second time he did this. The first time, in the Pre-Foreclosure area, he collected $45,000.) What made this new venture particularly spectacular though, was that 3 weeks prior to signing up, these folks had never even so much as heard Craig’s name before! In the Pre-Foreclosure business, each of the clients involved were already (at a minimum) newsletter subscribers of his.”
People have been asking me what business Craig started, so I wanted to tell you he started a program for loan officers who are interested in generating leads from homeowners who are looking to get out of their current ARM loans that are about to reset soon or have already reset.
Again, to participate on the webinar, simply visit this link, right now:
http://www.thekingswebinar.com
Free Interview with the “$300 Million Dollar Man!”
October 21, 2008
The last couple of times we spoke, I was all pumped up about the free webinar Craig Garber is hosting on Thursday, October 23rd at 12 noon. I am now even MORE excited, and you should be too. I’ll tell you why in just a minute, but first, I wanted to talk about a few of the things Craig’s done, because I really can’t emphasize what a privilege it is, to listen to him speak, and how much you’re going to learn.
Here are just a few of the many thing’s Craig is responsible for:
* Last year, he encouraged a client to “dump” his old, non-performing business that was draining the life out of him, and get into one that would leverage his talents and relationships more effectively. He then wrote the client’s first mailer. Result: An UNHEARD of 42.7% response on the client’s FIRST mailing, and $152,751 in sales. (And no, you are NOT misreading this. The response rate really was 42.7% — you can read about the true story here: http://www.kingofcopy.com/leads )
Oh, and by-the-way, the client — Brian Deacon, a former VP of Global Marketing at Microsoft - who worked side by side with Bill Gates — expects this new business to bring him in over $3.5 Million Dollars in revenue over the next 12 months. Not bad for a guy who was drowning in debt and ready to abandon his dream of becoming a successful entrepreneur just a few short months before, is it?
* Another lead-generation piece Craig wrote for Chet Rowland, from Odessa, Florida, in what you’d think was a completely unresponsive marketplace (pest control!), pulled a 7.5% when mailed out to a COLD list! In fact, Chet split-test no less than THREE different versions of pieces Craig wrote, and all three came within 7% of each other!
* Mike Miget, a residential mortgage broker in St. Louis, came to Craig because he needed help! His business is obviously HIGHLY competitive. He’d been studying direct-marketing for over 10 years, and he’d also worked wih a number of “gurus” already, but yet… nothing would make his business budge. Using some VERY clever techniques, Craig created a piece for Mike that increased the number of leads he is now getting by over 50%, and… since these new leads are also far better qualified leads, his net profits are up well OVER 60%!
* And recently, Craig started a new, niche business with a former client of his. Before even lifting a finger to
develop the marketing systems for the initial clients, he was able to collect $84,000 in fees, ahead of time! (Oh, and by the way, this was the second time he did this. The first time, in the Pre-Foreclosure area, he collected $45,000.) What made this new venture particularly spectacular though, was that 3 weeks prior to signing up, these folks had never even so much as heard Craig’s name before! In the Pre-Foreclosure program, each of the clients involved were already (at a minimum) newsletter subscribers of his.
The point is, you’re going to get a lot out of Craig. He’s not only someone who gives good advice, but as you can see, he also practices what he preaches, and he’s successful on his own merit. He also has not one, but TWO new books coming out before the end of the year, which you should keep your eyes opened for.
Now here’s why I’m excited! After you register for the webinar, Craig is also giving you a free interview he did with a man who’s sold in excess of $300 Million Dollars worth of goods and services. All you need to do is register for this event, and you’ll get to listen to this interview, immediately.
To register for this event, simply visit this link:
http://www.thekingswebinar.com
Talk to you soon,
Dustin Mathews
P.S. A number of people have e-mailed me, asking if they should take the free test-drive of Craig’s offline
newsletter, and my response to this is a resounding “Yes!” I’ve been a paying subscriber myself for over a year, and his newsletter is not only an incredible wellspring of fresh creative marketing ideas any business-owner can easily adapt and tap into, but he’s also quite an entertaining guy. He’ll make you laugh — and in some issues, he’ll even make you cry.
It’s quite an experience, like nothing else you’ve ever seen, and you can expect the same thing on this webinar. To participate on the webinar, simply visit this link, right now:
http://www.thekingswebinar.com
Marketing and Ad Critiques, $897 each - now yours, Free!
October 19, 2008
Last time we spoke, I told you about the free webinar being hosted by Craig Garber, a guy I consider to be the sharpest marketer I know.
The response to this has been so overwhelming that in addition to giving you “The 5 Biggest Marketing Mistakes Entrepreneurs Make, That Are Costing You A Small Fortune!,” Craig is also going to do two free ad-copy reviews for you.
See, Craig’s the kind of guy that gets pumped up when he’s around a group of doers. And since being able to create a productive ad is one of the biggest challenges any entrepreneur faces, he figured going through this first-hand, “live” on the webinar where he can point out mistakes and answer your specific questions, is the best thing he can do to help you.
Craig charges $897 for sales copy critiques — you can see this on his website at http://www.kingofcopy.com/salescopyreview — so make sure you don’t miss out on this Free Webinar on Thursday, October 23rd at 12 noon, where he’s going to do two of them for you, free!
To register for this event, simply visit this link here:
http://www.thekingswebinar.com
Also, a number of people have e-mailed me, asking if they should take the free test-drive of Craig’s offline
newsletter, and my response to this is a resounding “Yes!” I’ve been a paying subscriber myself for over a year, and his newsletter is not only an incredible wellspring of fresh creative marketing ideas you can easily tap into and adapt to any business, but he’s also quite an entertaining guy. He’ll make you laugh — and in some issues, he’ll even make you cry.
It’s quite an experience, like nothing else you’ve ever seen.
Tune into this webinar and listen to Craig on Thursday, October 23rd at 12noon, Eastern time. Like I said, with his marketing and professional hands on experience actually selling services out there in the marketplace, just like you and me, he is someone who has been in your shoes.
To participate on the webinar, simply visit this link, right now:
http://www.thekingswebinar.com
Talk to you soon, Dustin Mathews
P.S. Craig charges a small fortune for his services. He will NOT sit down and work with a private client for less than $60,000 dollars plus royalties… and it’ll cost you $7,500 a day to consult with him (he only takes on one of these clients per month, and you must fly down to meet him in his home office in Tampa, Florida), so if you’re smart, you’ll take advantage of this rare opportunity, because I can promise, you won’t EVER have a shot at working with Craig in a “free” event, ever again.
Here’s the webinar registration link: http://www.thekingswebinar.com
The 5 Biggest Marketing Mistakes Entrepreneurs Make, That Are Costing You A Small Fortune!
October 18, 2008
Whoa momma, sit down, because what’s about to happen next is going to hit you like a cold shower first thing in the morning.
Listen to this.
About a year ago, I heard this guy called “The King Of Copy,” speak live at a presentation. I’d known of him for a while, and I had actually been a subscriber of his offline newsletter (which is awesome, by the way), for a few months at this point.
So I already knew that as presumptuous as the “King Of Copy” sounds, reality is, this guy is an incredible copywriter, and if anyone’s deserving of “the crown” — it’s him alright.
After I heard him speak, I knew the image he projects in his offline newsletter (called Seductive Selling), was for real, and so I immediately applied to join his Mastermind Group. I’ve been with the king — his name is Craig Garber — for probably close to a year now, and during that time, my business has absolutely exploded.
In fact, if it wasn’t for the work I have been doing with Craig, it isn’t likely you and I would even be talking. He’s been instrumental in helping me create and implement many of the strategies I’ve used, to become successful.
The truth is, not only is Craig a very sharp marketer with an incredible work ethic, who gets his clients incredible results, but… he’s also actually a very kind and caring family guy as well.
But… that’s STILL not why you should care.
There are a few things you should know about this Craig, that make him uniquely qualified to help not only YOU, but literally every single person on my list. In fact, he is probably more qualified to help my list members than anyone else I’ve ever introduced you to.
And here’s why The best thing about Craig is that he isn’t someone who just decided one day, to become a marketing expert. No siree. He learned everything the hard way.
See, he started his career as a CPA working for Arthur Young in New York CIty (now Ernst & Young), and then he got into sales.
And what did he sell?
Well, first he sold property and casualty insurance, and then he went into financial planning. After specializing in estate planning with a large national outfit for 6 years, he then opened up his own small firm. He became a registered principal selling securities and life insurance, while still maintaining his estate planning practice.
And the reason why he got into direct-response marketing and copywriting in the first place, is because no matter what he did, marketing-wise — he just couldn’t seem to attract clients to his practice.
Like most business-owners, he was incredibly technically sharp at what he did, and as honest as the day is long, but… in spite of all this, he was flat-broke.
He learned the hard way, the harsh reality of business: Unless you have some sort of a steady and systematic way of attracting business, how “bright” you are is completely irrelevant.
After all, you don’t get any extra points for being the smartest broke business-owner in town, now do you?
But nine years ago, Craig started studying emotional direct-response marketing, and boy oh boy did he learn how to attract business!
He eventually left his financial planning practice, and last year in his publishing and consulting business, he made a little over $578,000 with an online list of less than 5,000 names! Now I will tell you that there are loads of people online making more money than this, but these are people who several hundred thousand people on their list, not 5,000.
What Craig did is completely unheard of!
And next year, because of a couple of new businesses he started (one, helping residential loan officers), he will pull in over 7 figures. And, he does this with ONE full-time employee, and a few contract people scattered around the internet.
And how did this all start? How did he get so good at marketing and at writing sales copy?
The answer is simple. Craig was a frustrated and broke business-owner who knew nothing about generating leads or attracting business. He’d just declared bankruptcy following a devastating custody battle… and he had three young kids to support and was sick and tired of being broke.
He then went on a journey that is nothing shy of incredible (that’s another story for another day), and ultimately it led him to where he is now. Today, he lives in a beautiful lake-house just outside of Tampa, Florida with his wife and their three children (including his 2 sons he once lost custody of — again, another story for another day). From his second-floor home office he overlooks his 18 and a half foot bass-fishing boat which sits just beyond the orange, banana and pink grapefruit trees in his yard. And his home today is a far cry from the Bronx projects he grew up in, in spite of the fact that he’s had more than his fair share of ups and downs.
Well, after bugging Craig for about three months, I was finally able to get on his calendar (And I’m in his “inside” circle!), and he’s agreed to put on a webinar for all the business-owners on my list, called “The 5 Biggest Marketing Mistakes Entrepreneurs Make, That Are Costing You A Small Fortune: Which one of the are YOU making right now?”
Yes, that’s a bold and daring title of a workshop, but that’s the way Craig is. He feels if someone isn’t ready to deal with the truth, then they’ll never be able to deal with the solution to their problems. And although this is sort of “tough love,” when you think about it… it’s true, isn’t it?
So with that in mind, I want to extend this invitation to you, to tune into this event and listen to Craig on Thursday, October 23rd at 12noon, Eastern time. Like I said, with his marketing and professional hands on experience, he is probably the most qualified person in America, to help you, specifically.
To participate on the webinar, simply visit this link, right now:
http://www.thekingswebinar.com
And look, I’m not going to lie to you and tell you that we only have “97 spots open” for this one, or something stupid like that. This is 2008, for goodness sakes, you can pretty much do anything you want! But I will tell you that I do expect LOADS of people on my list to be on this webinar, and when that happens, there are always complications with connections, lines, whatever.
So what I will say, is just make sure you get on this webinar EARLY. Because in a case like this, it is far better to be fifteen minutes too early, than even one minute… too late! Here’s that link, and speak to you on the 23rd at 12 noon Eastern time:
http://www.thekingswebinar.com
I’ll see you soon 
Dustin Mathews
P.S. Craig charges a small fortune for his services. He will NOT sit down and work with a private client for less than $60,000 dollars plus royalties… and it’ll cost you $7,500 a day to consult with him (he only takes on one of these clients per month, and you must fly down to meet him in his home office in Tampa, Florida), so if you’re smart, you’ll take advantage of this rare opportunity, because I
can promise, you won’t EVER have a shot at working with Craig in a “free” event, ever again.
Also, Craig’s “all about content” so bring your “A” game to this event. If you snooze on this one — you most definitely lose, period.
Here’s the webinar registration link: http://www.thekingswebinar.com
Give Away The Farm…
June 13, 2008
So you want to increase your sales…or even your leads? Are you sure? Because with it, comes a shift in thinking and maybe a little more work.
The secret…give away the farm. Yeah, you heard me!
You see, most people have the mindset, “Give Me, Give Me” or “I Want, I Want!” So instead when you give away something it’s competently different.
It catches your prospect off guard and it activates the Law of Reciprocity. You know, that feeling when someone gives you something, you feel inclined to give them something back.
On DustinMathews.com, I give away a FREE chapter of How To Get Rich Working For Free and my chapter from Secrets of The Real Estate Millionaires!
But I go ever further and have a tab with FREEbies, where you can download marketing tools. You might not know this but I’ve invested over $20,000 Dollars in my copywriting education alone. All my insights, I give away for FREE. Why not?
They real trick is to providing value to the other person. When they view what you have is valuable to them, you’ve done your job.
And since I’m in the mood of writing lists…
Dustin’s Top 7 Things To Give Away To Attract More Customers & Prospects
1. Audio or Video Recordings of an Interview
2. Transcripts of the Interview
3. Testimonial Handout
4. FREE Report
5. FREE Trial
6. Checklists
7. Resource Guide
Now dig around
P.S. Have a bodacious weekend. Don’t work too hard and enjoy the lazy days of summer! (well at least the weekends, huh)
Copywriting Tips from the King of Copy, Craig Garber & Dustin Mathews
May 30, 2008
One of the best skills you can learn for yourself or your business is copywriting. Now, I’m not talking about newspaper copywriting…I’m talking about writing words on paper (or email or webpage) that motivate people to take action.
Let’s just say that you are the best person and can sell everyone you have a meeting with in 30 minutes. If you worked 8 hours a day with no lunch. Then you could meet at most 16 people per day…AND…you’d have to close 100% to get 16 sales. Highly unlikely, right?
But if you could write a powerful email or a sales letter and send it out to 1000 people…and…you could only convert 10% that would be 100 people!
Benefit #1: This can be done all from your home of office
Benefit #2: No paying extremely high gas prices…driving around like a lunatic
Benefit #3: Working smarter not harder!
Benefit #4: Are you starting to see how valuable this skill is?
Copywriting doesn’t come overnight. It’s something you start now and work at. That’s why I write to you everyday (except weekends) to practice! (Hint: that was a tip). Another tip - Rewrite a proven sales letter in your own handwriting!
You see writing is more active than just reading a proven sales letter.
So who do I study? A King of course…the King of Copy, Craig Gaber.
In fact, that’s where I was yesterday, at his mastermind meeting. Lucky for you I brought my camera…
If you haven’t checked out the FREEbies section on DustinMathews.com then go there now and print out my Copywriting Cheatsheets.
The Power of Testimonials
May 27, 2008
Hope you had a great Memorial Day weekend. While I’m still recovering, I have an important lesson for you…the power of testimonials.
I don’t care what industry you’re in or if you are looking for a job. Nothing says something better about you or your product then testimonials.
So you might be thinking, “Dustin, how do I get some testimonials?”
ASK!
The rule of thumb is…written testimonials are better than none, audio testimonials are better than written, and video testimonials are the best.
I actually like to have a good mix so my prospect doesn’t become desensitized to one form. Remember people respond differently to different forms of communication. (Ever realize how you like to be taught?)
Here are some examples…
http://www.dustinmathews.com/ravereviews
(now do as I say and not as I do, by varying it up with audio and written ones)
P.S. Never create a marketing piece (or resume) without testimonials, it is the number one marketing sin!
DustinMathews.com - FREEbies
October 7, 2007
Since you’ve asked I’ve delivered…and BIG time!
I’ve added my shortcut methods for copyrighting under my FREEbies section. Included are Copywriting Checklists, Formulas, Checklists, Power Words.
I’ve also included my favorite ever-growing list of quotes. Finally, I’ve included my recommended books on anything from copywriting to business to motivational ‘mindset stuff.’
Get your FREEbies here –> http://www.dustinmathews.com/freebies-2/
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