Boring Emails Are Useless
July 29, 2006
I’m tired of seeing boring e-mails in e-mail marketing. There is no emotion behind them, so how can you expect to create the emotion to motivate your prospect buy or much less act. If you want results, spice up your e-mails and personalize them.
I can’t tell you how important it is to build a persona with your clients. They get to know you through your e-mails, and it becomes easier fro mthem to buy from you.
I’m involved in the corporate world and see boring e-mails everyday. But even in the corporate world you’ve got to have personality. Choose one or two people to essetinally be the spokespeople for your company. A rule of thumb is one spokesperson per department. For example a company’s structure could be as follows:
General company messages: CEO
Marketing/Sales: Director of Marketing or Sales
Training: Training Director
etc…
Be sure not to confuse the message and stay consistent!
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