Automated Webinars: Hype or the Real Deal? (Part 2 of 2)

If you’re just getting in on our conversation about automated webinars, allow me to get you up-to-speed.

Last time we talked, we investigated why people are‘buzzing’ about automated webinars (aka evergreen webinars).  While one could be quick to label this another shiny object, people are adding auto-pilot webinars to their marketing arsenal in mass because they…

• Increase Credibility & Price Elasticity - You’ve got a lot more time to build rapport, share your story and tell your prospect ‘why you’… which allows you to sell bigger ticket items.

• Educate Prospects - When it comes to complex or high-end sales, automated webinars can do a lot of the heavy lifting.  In fact, some people won’t even talk to prospects until they’ve been educated.

• ‘Ratchet Up’ Conversions - A pretty good direct mail or even online campaign that pulls a 1% conversion is considered a success.  However, a well- oiled automated webinar can pull up to a 30% (and sometimes higher) conversion.

• Upsell Existing Clients - Automated webinars help maximizethe lifetime value of each customers by giving them multiple opportunities to make purchases and at higher prices.

• Automate Sales - Who wouldn’t want to have a sales force working for them around the clock… making sales and bringing in money?

We also discovered…

1. Conversion – Dan Kennedy’s ‘grumblings’ couldn’t be any truer when it comes to automated webinars. “All the fancy gadgetry and tools in the world won’t really help you unless you have a powerful message…that gets people into action.” You too must have a presentation that turns prospects into paying customers.
2. Traffic – Next, you’ll need to get your compelling message in front of your target market. Make no mistake, all forms of media, offline and online, can be used to recruit prospects: direct mail, post cards, classified ads, social media, email lists, joint ventures, etc.
3. Automation – Now that you’ve got a process that’s converting, next comes auto-piloting the entire process through technology. When done correctly, you can actually increase your conversions with intricate follow-up sequences.

Truth be told… the highest converting process is not evergreen webinars. It’s one-on-one, belly-to-belly, selling.  But there is a massive downside –this isn’t very scalable. Automated webinars don’t even come in second, since speaking at seminars is next on the list.

Again, even if you spoke 300 days a year, there are a finite number of opportunities and eventually you’d ‘bottleneck.’In fact, that’s what happened with my partner Dave VanHoose. Even though he overcame this challenge by hiring 10 speakers to do what he did, he paid a huge price. Trust me when I say… you wouldn’t want to see the kind of expenses associated with this kind of model!

However, there is a better solution…

The truth is—webinars, done right, are worthy of all the hype. If you’re like me, I used to wonder why I kept getting the same catalog in the mail over and over again. Then I realized—it’s because it works! Thousands of business owners and entrepreneurs are leveraging the power (and efficiency) of webinars to revolutionize their businesses and send their sales into the stratosphere. I’ve personally seen hundreds of my clients achieve massive success through webinars. Why not you?

If you’re hearing about evergreen webinars for the first time, I’ll grant you immunity.  However, if you’re quietly saying, “But Dustin, my business is different. They won’t work for my customers,” I just might have to let the wrath of Dan Kennedy come down upon you!

Let me give you a reality check by sharing a few of my client’s experiences. We’ll start with a recently divorced woman who bravely stepped out from the shadows and teamed up with her sister to follow her passion for Internet marketing. Her introduction to this process brought in 17 sales at $1,500 each (you do the math). Next there’s the affiliate marketing expert who offered a $100 product and made 600 sales his first time out of the shoot. Not bad for 90 minutes. Then there’s our client who sells high-ticket services that sell for $20,000-plus and brought in more than $200,000. That’s the real beauty of webinars—they work for affiliate marketing, Internet marketing, network marketing (MLM), speakers, authors—even brick and mortar or professional services businesses.

So you’ve finally found an airtight system that condenses the entire sales process—from lead generation, qualification and education to proposing and closing—into one concise, consistent process that works. And it doesn’t require finding, hiring, training, motivating or managing a team of sales reps. The only thing missing is a way to put it on autopilot so you have more time to enjoy life again.

Webinar technology has been around for years but only recently has it become highly sophisticated, affordable and completely automated. Today there’s no reason why you shouldn’t be using some form of automated webinars to simplify and accelerate your sales process. You’ll be able to reach a much wider audience by offering days and times that fit their schedule—morning, noon and night—no matter what time zone. And the best part is, you can be sound asleep while they’re glued to their computer screen and reaching into their pockets.

Make sure the solution you choose comes complete with detailed steps on how to create and attract the right attendees, create a perfect sales message that delivers a “wow” experience and inspires them to take action now, manage the pre, during and post-webinar communications and measure results.

To discover how to build your very own automated webinar cash machine, go to…

Dustin Mathews is widely recognized as the Champion of the Internet Movement.  His unique ability to create “marketplace frenzies” that drive people to buy products and services in mass has made him a highly sought-after internet marketing expert.  In the last seven years he’s helped two different companies reach Inc. Magazine’s coveted Fastest Growing Companies list and has been responsible for generating over $25 million in sales.