How to push your prospects emotional buy-buttons: ka-ching!

October 22, 2008

By now, unless you’ve been under a rock for the last week, then you already know about the free webinar that copywriter, author and emotional direct-marketing consultant Craig Garber is hosting on Thursday, October 23rd at 12 noon for members of my list ONLY.

I already told you that Craig is going to do two sales copy critiques of marketing pieces, which he normally charges $897 for, but… Craig’s going even one step FURTHER.

Here, let me explain: as you know, people make buying decisions based on emotions. They will often then later try and rationalize their decision-making using logic, but reality is, if you aren’t able to engage your prospects in an emotionally compelling manner, then you’re going to have an impossible time making the sale.

Because of a somewhat tumultuous childhood Craig had, he has an inherent ability to understand what makes people “tick.” So when Craig shows you his ad re-writes he’s done (remember, he’s written campaigns that have received a 42.7% response) on the Free webinar he’s hosting, he’s not only going to show you what’s wrong, but… you’ll also be given the inside scoop about how to push your prospects emotional buy-buttons, step-by-step.

Craig will take you by the hand and walk you through each of these ad re-writes and explain the right way… and the wrong way… of doing this.

To register for and participate on this free webinar and listen to Craig on Thursday, October 23rd at 12noon, Eastern time, simply visit this link, right now:

http://www.thekingswebinar.com

Talk to you soon, Dustin Mathews

P.S. The other day, I received a number of questions on something I mentioned about Craig. I said,

“…recently, Craig started a new, niche business with a former client of his. Before even lifting a finger to develop the marketing systems for the initial clients, he was able to collect $84,000 in fees, ahead of time! (Oh, and by the way, this was the second time he did this. The first time, in the Pre-Foreclosure area, he collected $45,000.) What made this new venture particularly spectacular though, was that 3 weeks prior to signing up, these folks had never even so much as heard Craig’s name before! In the Pre-Foreclosure business, each of the clients involved were already (at a minimum) newsletter subscribers of his.”

People have been asking me what business Craig started, so I wanted to tell you he started a program for loan officers who are interested in generating leads from homeowners who are looking to get out of their current ARM loans that are about to reset soon or have already reset.

Again, to participate on the webinar, simply visit this link, right now:

http://www.thekingswebinar.com