The 5 Biggest Marketing Mistakes Entrepreneurs Make, That Are Costing You A Small Fortune!

October 18, 2008

Whoa momma, sit down, because what’s about to happen next is going to hit you like a cold shower first thing in the morning.

Listen to this.

About a year ago, I heard this guy called “The King Of Copy,” speak live at a presentation. I’d known of him for a while, and I had actually been a subscriber of his offline newsletter (which is awesome, by the way), for a few months at this point.

So I already knew that as presumptuous as the “King Of Copy” sounds, reality is, this guy is an incredible copywriter, and if anyone’s deserving of “the crown” — it’s him alright.

After I heard him speak, I knew the image he projects in his offline newsletter (called Seductive Selling), was for real, and so I immediately applied to join his Mastermind Group. I’ve been with the king — his name is Craig Garber — for probably close to a year now, and during that time, my business has absolutely exploded.

In fact, if it wasn’t for the work I have been doing with Craig, it isn’t likely you and I would even be talking. He’s been instrumental in helping me create and implement many of the strategies I’ve used, to become successful.

The truth is, not only is Craig a very sharp marketer with an incredible work ethic, who gets his clients incredible results, but… he’s also actually a very kind and caring family guy as well.

But… that’s STILL not why you should care.

There are a few things you should know about this Craig, that make him uniquely qualified to help not only YOU, but literally every single person on my list. In fact, he is probably more qualified to help my list members than anyone else I’ve ever introduced you to.

And here’s why The best thing about Craig is that he isn’t someone who just decided one day, to become a marketing expert. No siree. He learned everything the hard way.

See, he started his career as a CPA working for Arthur Young in New York CIty (now Ernst & Young), and then he got into sales.

And what did he sell?

Well, first he sold property and casualty insurance, and then he went into financial planning. After specializing in estate planning with a large national outfit for 6 years, he then opened up his own small firm. He became a registered principal selling securities and life insurance, while still maintaining his estate planning practice.

And the reason why he got into direct-response marketing and copywriting in the first place, is because no matter what he did, marketing-wise — he just couldn’t seem to attract clients to his practice.

Like most business-owners, he was incredibly technically sharp at what he did, and as honest as the day is long, but… in spite of all this, he was flat-broke.

He learned the hard way, the harsh reality of business: Unless you have some sort of a steady and systematic way of attracting business, how “bright” you are is completely irrelevant.

After all, you don’t get any extra points for being the smartest broke business-owner in town, now do you?

But nine years ago, Craig started studying emotional direct-response marketing, and boy oh boy did he learn how to attract business!

He eventually left his financial planning practice, and last year in his publishing and consulting business, he made a little over $578,000 with an online list of less than 5,000 names! Now I will tell you that there are loads of people online making more money than this, but these are people who several hundred thousand people on their list, not 5,000.

What Craig did is completely unheard of!

And next year, because of a couple of new businesses he started (one, helping residential loan officers), he will pull in over 7 figures. And, he does this with ONE full-time employee, and a few contract people scattered around the internet.

And how did this all start? How did he get so good at marketing and at writing sales copy?

The answer is simple. Craig was a frustrated and broke business-owner who knew nothing about generating leads or attracting business. He’d just declared bankruptcy following a devastating custody battle… and he had three young kids to support and was sick and tired of being broke.

He then went on a journey that is nothing shy of incredible (that’s another story for another day), and ultimately it led him to where he is now. Today, he lives in a beautiful lake-house just outside of Tampa, Florida with his wife and their three children (including his 2 sons he once lost custody of — again, another story for another day). From his second-floor home office he overlooks his 18 and a half foot bass-fishing boat which sits just beyond the orange, banana and pink grapefruit trees in his yard. And his home today is a far cry from the Bronx projects he grew up in, in spite of the fact that he’s had more than his fair share of ups and downs.

Well, after bugging Craig for about three months, I was finally able to get on his calendar (And I’m in his “inside” circle!), and he’s agreed to put on a webinar for all the business-owners on my list, called “The 5 Biggest Marketing Mistakes Entrepreneurs Make, That Are Costing You A Small Fortune: Which one of the are YOU making right now?”

Yes, that’s a bold and daring title of a workshop, but that’s the way Craig is. He feels if someone isn’t ready to deal with the truth, then they’ll never be able to deal with the solution to their problems. And although this is sort of “tough love,” when you think about it… it’s true, isn’t it?

So with that in mind, I want to extend this invitation to you, to tune into this event and listen to Craig on Thursday, October 23rd at 12noon, Eastern time. Like I said, with his marketing and professional hands on experience, he is probably the most qualified person in America, to help you, specifically.

To participate on the webinar, simply visit this link, right now:
http://www.thekingswebinar.com

And look, I’m not going to lie to you and tell you that we only have “97 spots open” for this one, or something stupid like that. This is 2008, for goodness sakes, you can pretty much do anything you want! But I will tell you that I do expect LOADS of people on my list to be on this webinar, and when that happens, there are always complications with connections, lines, whatever.

So what I will say, is just make sure you get on this webinar EARLY. Because in a case like this, it is far better to be fifteen minutes too early, than even one minute… too late! Here’s that link, and speak to you on the 23rd at 12 noon Eastern time:

http://www.thekingswebinar.com

I’ll see you soon
Dustin Mathews

P.S. Craig charges a small fortune for his services. He will NOT sit down and work with a private client for less than $60,000 dollars plus royalties… and it’ll cost you $7,500 a day to consult with him (he only takes on one of these clients per month, and you must fly down to meet him in his home office in Tampa, Florida), so if you’re smart, you’ll take advantage of this rare opportunity, because I
can promise, you won’t EVER have a shot at working with Craig in a “free” event, ever again.

Also, Craig’s “all about content” so bring your “A” game to this event. If you snooze on this one — you most definitely lose, period.

Here’s the webinar registration link: http://www.thekingswebinar.com