Give Away The Farm…

June 13, 2008

So you want to increase your sales…or even your leads? Are you sure? Because with it, comes a shift in thinking and maybe a little more work.

The secret…give away the farm. Yeah, you heard me!

You see, most people have the mindset, “Give Me, Give Me” or “I Want, I Want!” So instead when you give away something it’s competently different.

It catches your prospect off guard and it activates the Law of Reciprocity. You know, that feeling when someone gives you something, you feel inclined to give them something back.

On DustinMathews.com, I give away a FREE chapter of How To Get Rich Working For Free and my chapter from Secrets of The Real Estate Millionaires!

But I go ever further and have a tab with FREEbies, where you can download marketing tools. You might not know this but I’ve invested over $20,000 Dollars in my copywriting education alone. All my insights, I give away for FREE. Why not?

They real trick is to providing value to the other person. When they view what you have is valuable to them, you’ve done your job.

And since I’m in the mood of writing lists…

Dustin’s Top 7 Things To Give Away To Attract More Customers & Prospects

1. Audio or Video Recordings of an Interview
2. Transcripts of the Interview
3. Testimonial Handout
4. FREE Report
5. FREE Trial
6. Checklists
7. Resource Guide

Now dig around

P.S. Have a bodacious weekend. Don’t work too hard and enjoy the lazy days of summer! (well at least the weekends, huh)