Copywriting Tips from the King of Copy, Craig Garber & Dustin Mathews

May 30, 2008

One of the best skills you can learn for yourself or your business is copywriting. Now, I’m not talking about newspaper copywriting…I’m talking about writing words on paper (or email or webpage) that motivate people to take action.

Let’s just say that you are the best person and can sell everyone you have a meeting with in 30 minutes. If you worked 8 hours a day with no lunch. Then you could meet at most 16 people per day…AND…you’d have to close 100% to get 16 sales. Highly unlikely, right?

But if you could write a powerful email or a sales letter and send it out to 1000 people…and…you could only convert 10% that would be 100 people!

Benefit #1: This can be done all from your home of office
Benefit #2: No paying extremely high gas prices…driving around like a lunatic
Benefit #3: Working smarter not harder!
Benefit #4: Are you starting to see how valuable this skill is?

Copywriting doesn’t come overnight. It’s something you start now and work at. That’s why I write to you everyday (except weekends) to practice! (Hint: that was a tip). Another tip - Rewrite a proven sales letter in your own handwriting!

You see writing is more active than just reading a proven sales letter.

So who do I study? A King of course…the King of Copy, Craig Gaber.

In fact, that’s where I was yesterday, at his mastermind meeting. Lucky for you I brought my camera…

If you haven’t checked out the FREEbies section on DustinMathews.com then go there now and print out my Copywriting Cheatsheets.