California Day II: Overcoming Objections and Heaven…In-N-Out Burger…

May 22, 2008

Yesterday, I spoke at REIN Club out in Irvine, CA. Irvine is like the next Silicon Valley. But the crowd was amazing and my speak was incredibly powerful. Practice, visualization and a little more practice got me there!

One of the biggest things you can work on in speaking, selling face to face or marketing is overcoming objections.

You see, a lot of people think they’ll just sweep everything “under the rug.” That will always come back to bite you in the rear. Your prospect isn’t an idiot, so don’t treat them like one.

The key is to “show your warts,” raise those objections. But you better answer them with a good response. So, here’s an example that I use in my speech.

As sophisticated and suave as I look, I’m only 25 years old It’s obvious.

So I don’t even try and hide it, I bring it up. Then I show them a picture of Mark Zuckerberg.

“Mark Zuckerberg, who’s that?” you might be thinking.

He is the owner of Facebook that just turned down a $1 Billion Dollar offer from Yahoo.

He just turned 24!

So I ask the crowd, “If I could show you a way to get $100,000 in unsecured lines of business credit in the next few months, would you care if I was 10 years old?”

The answer is of course not. And whenever I do this with the crowd, they get a chuckle!

So go raise those objections but make sure you’ve got an answer! (Hint there’s always a way to overcome objections, just think!)

After speaking I headed over to a little place I call heaven, In-N-Out Burger. Supposedly they have the best burger in the world. So I decided to take a taste for myself!

Absolutely the most mouth watering burger I’ve had! Not good for the health factor but I’m on a working vacation, right?

Give it a try if you’re out this way!