DustinMathews.com - What Soulja Boy & Dustin Mathews Have In Common
November 6, 2007
So Soulja Boy is taking over the internet with his HOT new video. I just saw it at YouTube (http://www.youtube.com/watch?v=vum3qgoh0×4) and realized that Soulja Boy and Dustin Mathews have a lot in common.
I could go into great detail about everything we share, but let’s talk marketing. We’re both marketing geniuses!
Soulja is using video to promote his music and his crazy new dance step. He’s created a buzz with a dance and a song! In fact, at the USF (University of South Florida Bulls) and UCF (University of Central Florida Knights) the crazy co-eds behind us were doing his dance. Even Mom’s are into this…
Now me on the other hand, I’m using a book to market myself. I don’t have a dance step (although maybe I should consider it) but I am starting to build a following. And if you aren’t creating a “herd of cusotmers” as Dan Kennedy says, then you’d better start! Now, I just need to figure out how to make it viral!
Well, I’m off to go “Crank That!”
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