DustinMathews.com – Copywriting ‘Must Remembers’
16. Aug, 2007 
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When copywriting, remember to keep this in mind.
People never…
- Read anything at first
- Believe anything at first
- Do anything at first
Go ahead, take a look at your copy. What have you done to overcome these three things in your prospect’s head.
Did you grab their attention (and keep it)?
Did you prove your case (hint: testimonials and facts)?
Did you compel them to take action with a strong offer (and make it so incredibly easy to act)?
If you haven’t YES to all of these questions, you better get back to the pad, and make these changes ASAP!
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