DustinMathews.com - Male Enhancement & Muscle Mustangs

August 13, 2007

This weekend I was flipping through a magazine that I normally wouldn’t read. Marketing junkies tend to do this and look for the ads rather than the content.

The magazine is called Muscle Mustangs & Fast Fords and as you can guess from the title, it’s all about max-performing and racing your mustang.

While flipping through (starting back to front, of course) I quickly stopped at a direct response ad for male enhancement. The ad looked really decent, but what I really learned was “target market.”

I mean, can you get a better market to appeal to? Carheads and machismo guys - the magazine starts with the word MUSCLE. And if you’ve got the top of the line mustang, then you better pack a punch underneath the hood, right?

Marketing lesson: What magazines (or newspapers, websites, etc.) is your target market hanging out in?

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