DustinMathews.com - Opportunity Knocks…Will You Answer?
August 23, 2007
Back before I was even born…there was a little company emerging that would really change the world. If you met these lovely folk would you have invested in their startup?
Meeting a group like this, I can imagine how many times they were turned down for funding or contracts. But their persistence paid off.
Know who this group is?
Microsoft!
Where is opportunity showing up in your life, and you might just be so blind to see it. Consider more than what’s on the outside. Google. Youtube. Facebook. All started by a bunch of college kids. I bet if we found their pictures, we wouldn’t be too far off from this one back in 1978. Well minus the facial hair.
Be on the lookout. It’s out there!
DustinMathews.com - Overcoming Objections…Leads to GARGANTUAN Sales
August 22, 2007
When writing copy, doing platform sales, or any kind of sales for that matter you’ve got to answer the ‘objections’ in people’s heads. When you overcome the objections there is nothing left to do but to buy your product or service. If you can address their objection before they say it or right when the thought pops up in their head you a virtually guaranteed a sale.
So how do you do that?
Follow this guide when marketing and you’re set…
- Here’s what I’ve got
- Here’s what it can do for you
- Here’s why I’m the “go-to-guy” that you should be dealing with
- Here are the details
- Here’s how you can get it
Now that you’ve got the formula go out and get at least one sale today!
DustinMathews.com - Party Like A Rock Star
August 17, 2007
One of the great things about studying personal development is getting to envision yourself having reached your goal. To go even further (and to achieve results quicker), you should go out an experience those things in whatever fashion you can.
So if your goal is to be a millionaire (although not specific enough) you should go and enjoy a nice dinner and don’t even look at the price. If you want a certain car, go take a test drive.
What you are doing is training your mind and body what it is like to experience that car or that rock star lifestyle. You are also telling the universe what it is you want. And since we are goal seeking beings before you know it, you’ll manifest it.
So tonight, I’m going getting a limo…
…and taking my beautiful girlfriend Melissa to dinner and then picking up my friends and going out on a night on the town! I’m telling the universe that this will be my lifestyle and what it’s like to achieve the next level of success!
(It’s also the one month anniversary of my FREEDOM!)
DustinMathews.com - Copywriting ‘Must Remembers’
August 16, 2007
When copywriting, remember to keep this in mind.
People never…
- Read anything at first
- Believe anything at first
- Do anything at first
Go ahead, take a look at your copy. What have you done to overcome these three things in your prospect’s head.
Did you grab their attention (and keep it)?
Did you prove your case (hint: testimonials and facts)?
Did you compel them to take action with a strong offer (and make it so incredibly easy to act)?
If you haven’t YES to all of these questions, you better get back to the pad, and make these changes ASAP!
DustinMathews.com - Trivia
August 15, 2007
Who was this?
1832 - Lost job/Defeated for state legislature
1833 - Failed in business
1834 - Elected to Illinois state legislature
1835 - Sweetheart died
1836 - Had nervous breakdown
1838 - Defeated for Speaker
1843 - Defeated for nomination for Congress
1846 - Elected to Congress
1848 - Was not renominated
1849 - Rejected for land officer
1854 - Defeated for U.S. Senate
1856 - Defeated for nomination for Vice-President
1858 - Again defeated for U.S. Senate
1860 - Elected President
Answer: Abe Lincoln
Persistence pays off!
DustinMathews.com - Your 10 Most Powerful Words In Headlines
August 14, 2007
A study was done on the 10 Most Powerful Words in Creating Headlines…
- You
- Your
- How
- New
- Who
- Money
- Now
- People
- Want
- Why
As you can see, I’ve even included one of these in my headlines (Not very well, but used nonetheless). No go back to some of your ads and see how you might include one or a few of these words.
DustinMathews.com - Male Enhancement & Muscle Mustangs
August 13, 2007
This weekend I was flipping through a magazine that I normally wouldn’t read. Marketing junkies tend to do this and look for the ads rather than the content.
The magazine is called Muscle Mustangs & Fast Fords and as you can guess from the title, it’s all about max-performing and racing your mustang.
While flipping through (starting back to front, of course) I quickly stopped at a direct response ad for male enhancement. The ad looked really decent, but what I really learned was “target market.”
I mean, can you get a better market to appeal to? Carheads and machismo guys - the magazine starts with the word MUSCLE. And if you’ve got the top of the line mustang, then you better pack a punch underneath the hood, right?
Marketing lesson: What magazines (or newspapers, websites, etc.) is your target market hanging out in?
DustinMathews.com - My Butt Is On The Line
August 10, 2007
I belong to a mastermind group where one of the things we do is hold each other accountable. Some think of it as a contest, while others think of it as a way to motivate themselves to get stuff done.
Here’s the kicker, if I don’t complete my goals by the date (Sept. 11) then there is a pain. In this case, I have chosen to give up sweet tea (I swear this runs in my blood stream) and I will donate $1000 to a charity!
Think I’m motivated to get it done…YES!
So here’s what my butt is on the line for…
1. Re-design www.DustinMathews.com with adding video and FREE bonuses!
2. Finish off a sales letter and an additional website
3. Create a business card sales letter (to be posted soon)
4. Create 12 articles on marketing and have them submitted once a month (for SEO)
5. Memorize he 7 Habits of Highly Effective People
Sept. 11…I’ll keep you posted!
DustinMathews.com - 7 Habits of Highly Effective People
August 9, 2007
I have put my butt on the line to remember the 7 Habits of Highly Effective People by Stephen Covey by Sept. 11th. More to follow on “butt on the line” later. But for now here are the habits, just in case you forgot them…
1. Be proactive
2. Start/Begin with the end in mind
3. First things first
4. Think Win-Win
5. Seek first to understand, then to be understood
6. Synergize
7. Sharpen the Saw
Do you have any of these habits?
DustinMathews.com - Struggle & Structures
August 8, 2007
As an entrepreneur there is a constant struggle with getting to do what you want to do versus doing what the boss tells us to do. I have talked about this “struggle” with Dr. John Nagy. He pointed me to a couple articles that you can find on his site.
What I got most was that I too need to create a structure. I can’t just say that I am going to work 10 hours today, or even wake up an hour late and say that I’m just going to work an hour later. So since the two areas that I am focusing on in my life right now are “Working the Mind” and Copywriting/Marketing, I am going to start my day with a structure.
Here goes…
1. Meditate - To get the mind clear!
2. Read Chapter of Motivational Books (Pysch-Cybernetices, Esther & Jerry Hicks, etc.) - To give me that jolt of good vibrations to start the day!
3. Rewrite in my own handwriting a PROVEN direct response ad - It has been said that this is one of the best ways to get good at copywriting…and FAST!
4. Read the late Gary Halbert newsletter - Always educate yourself…I do!
5. Post to blog - As an information marketer, we’ve always got to be creating content!
This is the structure I’ve committed to just for getting my day started. What’s your structure?
Myspace
Facebook
LinkedIn
ActiveRain