DustinMathews.com

Back before I was even born…there was a little company emerging that would really change the world. If you met these lovely folk would you have invested in their startup? Meeting a group like this, I can imagine how many times they were turned down for funding or contracts. But their persistence paid off. Know [...]

When writing copy, doing platform sales, or any kind of sales for that matter you’ve got to answer the ‘objections’ in people’s heads. When you overcome the objections there is nothing left to do but to buy your product or service. If you can address their objection before they say it or right when the [...]

One of the great things about studying personal development is getting to envision yourself having reached your goal. To go even further (and to achieve results quicker), you should go out an experience those things in whatever fashion you can. So if your goal is to be a millionaire (although not specific enough) you should [...]

When copywriting, remember to keep this in mind. People never… – Read anything at first – Believe anything at first – Do anything at first Go ahead, take a look at your copy. What have you done to overcome these three things in your prospect’s head. Did you grab their attention (and keep it)? Did [...]

Who was this? 1832 – Lost job/Defeated for state legislature 1833 – Failed in business 1834 – Elected to Illinois state legislature 1835 – Sweetheart died 1836 – Had nervous breakdown 1838 – Defeated for Speaker 1843 – Defeated for nomination for Congress 1846 – Elected to Congress 1848 – Was not renominated 1849 – [...]

A study was done on the 10 Most Powerful Words in Creating Headlines… – You – Your – How – New – Who – Money – Now – People – Want – Why As you can see, I’ve even included one of these in my headlines (Not very well, but used nonetheless). No go back [...]

This weekend I was flipping through a magazine that I normally wouldn’t read. Marketing junkies tend to do this and look for the ads rather than the content. The magazine is called Muscle Mustangs & Fast Fords and as you can guess from the title, it’s all about max-performing and racing your mustang. While flipping [...]

I belong to a mastermind group where one of the things we do is hold each other accountable. Some think of it as a contest, while others think of it as a way to motivate themselves to get stuff done. Here’s the kicker, if I don’t complete my goals by the date (Sept. 11) then [...]

I have put my butt on the line to remember the 7 Habits of Highly Effective People by Stephen Covey by Sept. 11th. More to follow on “butt on the line” later. But for now here are the habits, just in case you forgot them… 1. Be proactive 2. Start/Begin with the end in mind [...]

As an entrepreneur there is a constant struggle with getting to do what you want to do versus doing what the boss tells us to do. I have talked about this “struggle” with Dr. John Nagy. He pointed me to a couple articles that you can find on his site. What I got most was [...]