New In The World Of Speaking

November 17, 2013

Q: Well, what’s new in the world of speaking?

DUSTIN:  When it comes to speaking for profit, the core fundamentals remain unchanged.  Superior credibility, believable social proof, entertaining stories that further the sale, a mouth watering offer, etc. are vital to every talk. But here’s what’s changed:  the mindset of your audience.  Any one speaking to make money, from stage and even webinars, needs to understand the shift taking place in the minds of the consumer.  What worked in the past won’t fly in today’s marketplace.  Those experiencing lower conversions and sales are most likely using out of date techniques and strategies.  Consumers are savvy now and can see yesterday’s sales tactics from a mile away.  There exists a new formula for profitable speaking in today’s marketplace.  Those that understand this new way of selling stand to gain higher closing percentages, more invitations to speak and increased profits.

Q: You mentioned a formula.  Can you share it with us?

DUSTIN:  Most speakers and info-marketers understand the classic sales formula: Problem, Agitate, Solution, with the solution being your product or service.  It’s a great place to start but it’s incomplete for delivering presentations.

Our formula, aka the Presentation Conversion Blueprint, was developed from my partner, Dave VanHoose’s experience from speaking to sell 2,596 times (and counting)…live from the platform.  This formula was crucial in generating nearly $14 million dollars in sales which landed his previous company at number 35 on Inc. 500 Magazine’s “Fastest Growing Private Companies in America.”

When it comes to extracting maximum dollars speaking at your own live events, we have developed a different, yet POWERFUL formula. It’s specifically designed for maximizing sales in boot camp or multi-day environments. With over 16 years in the seminar business, he’s crafted a unique system that’s averaging $2,103 in sales per attendee…even to free crowds.

Q: Who’s profiting from using your formula in today’s economy?

DUSTIN:  We started working with real estate speakers and info-marketers, finding immediate success.  Our first four clients went on to do over $1 million in sales from webinars and platform speaking.  As word spread throughout the “speaking community,” our expansion turned to other markets and niches including: personal development, internet marketing, business opportunities, stock trading, software, health & wellness and network marketing.

After an on-the-spot challenge, we coached a brand new, “unpolished” speaker to sell 21% (considered a respectable closing percentage) of the room…despite his fear of public speaking.

No matter what your experience level, as long as you follow the formula, you can expect to see an increase in sales… some will even see double digit gains.

 

ProfitableSpeakerManifesto4

Just wanted to let you know that I’m working on this new report.  Had Leonard design up the cover.  What do you think?

I’ll keep you posted when I officially release my newest work.

 

Be Legendary Doctrine

October 16, 2013

BL_Doctrine_CoverUnlock The Millions In Your Message with the Be Legendary Doctrine

We actually used released this report in conjunction with an event we held.  It was very effective for grabbing the attention of the marketplace, which lead to getting more “butts in seats.”

Click the cover or this link to download the Doctrine.

Ultimate Success Secret

Unlikely Duo, Dustin Mathews & Dan S. Kennedy, Join Forces To Release Highly Anticipated Book “The Ultimate Success Secret”

Renegade marketing experts, Dustin Mathews & Dan S. Kennedy set aside their differences for the launch of new book, “The Ultimate Success Secret”

In an improbably pairing, marketing experts Dustin Mathews and Dan S. Kennedy, recently inked a deal to write the book on success.

“The irony of this project is that fellow co-author, Dan Kennedy, is famous for his anti-internet stance and I’m known as the Champion of the Internet Movement. In addition, we’ll be heavily promoting our book via the internet,” explains Mathews.

Dustin went on to add, “If we agreed on everything, one of us would be irrelevant. The “Ultimate Success Secret” is a collaboration of our real world experience building our own businesses and guiding other multi-million dollar earners in doing the same.”

Continue reading…

New Rules Of The Game

September 24, 2012 — Leave a comment

Discover the Systems for Success in the 21st Century!

New Rules Of The Game: The World's Leading Experts Reveal Their Top Secrets To Winning Big In Business And Life.

We all know the world has been changing at whirl- wind speed and that the old rules for prosperity and personal fulfillment just don’t cut it anymore.

That’s why it’s time to learn the New Rules of the Game.

In this book, Robert G. Allen, internationally re-nowned investment guru and author of the New York Times best-seller “No Money Down” brings together today’s leading experts to share their breakthrough secrets for success.

These acclaimed thought leaders have gathered together here for the first time to reveal their in- novative and dynamic cutting-edge strategies— strategies designed to help you reach your most cherished personal and professional goals.

There’s no denying that the world’s power and eco- nomic structures have changed forever, or that too many are clinging to outmoded tactics and tech- niques that are well past their expiration dates.

This is the moment to take advantage of this book’s powerful ideas and leap ahead of the competition. This is the moment to realize the potential of your life and dare to achieve your dreams. This is the moment to stop looking to the past and instead em- brace the future.

Read the “New Rules of the Game”—and get back in the game

 

I thought you might enjoy some behind the scenes snapshots of what goes on in the Wealth & Freedom Mastermind with Robert Allen.

I just posted the Mastermind with Robert Allen photos on Facebook.  And if you missed the last one in San Diego, you’ve go to got to checkout the photos I snapped and his home.  You can find those here:
https://www.facebook.com/media/set/?set=a.10101958817176523.3338930.5210382&type=3&l=21159eff84

And one more thing I shot a video and put it on youtube, talking about the Power of the Robert Allen Mastermind.
If you’re interested in applying for the group, visit this webpage:
http://invite.wealthfreedommastermind.com
And if you’re a speaker, author, coach, consultant, internet marketer, or simply love information marketing, then be sure to visit SpeakingEmpire.com.

Robert Allen Mastermind GroupRobert Allen Mastermind GroupRobert Allen & Speaking Empire have joined forces to create “The Ultimate Wealth & Freedom Mastermind Group.” The mastermind group is held right at Robert Allen’s home in California and in the Tampa Bay area. Mastermind groups have a huge number of benefits. The first is the ability to share great marketing ideas with some of the top minds in the country. By sharing marketing ideas, everybody wins, and million-dollar mastermind ideas are formed. During the Robert Allen Mastermind group participants have the opportunity to share their business model and marketing plans. Then the mastermind group will give suggestions from their experience that can make a huge difference in profits. The group will also provide connections and resources to help the business owner.

Robert Allen Mastermind Group

Many million-dollar deals and Joint Ventures are done at the Robert Allen Mastermind Group. Both Robert Allen and the Speaking Empire team will also do trainings during the Mastermind experience to quickly share with the group new tools, skills, ideas and resources. By joining the Robert Allen Mastermind Group, you will also have access to the Rolodex of Robert Allen and Speaking Empire to make sure you have all the resources, services and connections you need to be massively successful.  The mastermind group package also includes a one-on-one call with Robert Allen to discuss your business needs and tap into resources. Robert Allen’s goal is to help you to take you income and add at least a zero to that number!

Robert Allen Mastermind Group

If you want to find out more about the “Robert Allen Mastermind Group” – Give us a call at 1-800-687-4061 and feel free to ask us your questions. You can also go to our website at: http://invite.wealthfreedommastermind.com .

Robert Allen Mastermind Group

Success Tweets for Speakers & Info MarketersSuccess Tweets for Speakers & Info Marketers

This is a success book in 140 tweets.

It’s a real book that will help you create the speaking and information marketing success you deserve. It gives you 140 pieces of common sense speaking and info marketing success advice, all in 140 characters or less. It will tell you how to succeed as a speaker and info marketer, 1 tweet at a time. You’ll get the essentials with no fluff.

Creating your speaking and info marketing success should be fun and exciting. This book will show you how to do it.

Get Success Tweets for Speakers & Info Marketers

 

Automated Webinars: Hype or the Real Deal? “The Conclusion” (Part 2 of 2)

If you’re just getting in on our conversation about automated webinars, allow me to get you up-to-speed.
Last time we talked, we investigated why people are‘buzzing’ about automated webinars (aka evergreen webinars).  While one could be quick to label this another shiny object, people are adding auto-pilot webinars to their marketing arsenal in mass because they…
  • Increase Credibility & Price Elasticity - You’ve got a lot more time to build rapport, share your story and tell your prospect ‘why you’… which allows you to sell bigger ticket items.
  • Educate Prospects – When it comes to complex or high-end sales, automated webinars can do a lot of the heavy lifting.  In fact, some people won’t even talk to prospects until they’ve been educated.
  • ‘Ratchet Up’ Conversions – A pretty good direct mail or even online campaign that pulls a 1% conversion is considered a success.  However, a well- oiled automated webinar can pull up to a 30% (and sometimes higher) conversion.
  • Upsell Existing Clients – Automated webinars help maximizethe lifetime value of each customers by giving them multiple opportunities to make purchases and at higher prices.
  • Automate Sales - Who wouldn’t want to have a sales force working for them around the clock… making sales and bringing in money?
We also discovered…
The Simple 3 Step Automated Webinar Formula
  1. ConversionDan Kennedy’s ‘grumblings’ couldn’t be any truer when it comes to automated webinars. “All the fancy gadgetry and tools in the world won’t really help you unless you have a powerful message…that gets people into action.” You too must have a presentation that turns prospects into paying customers.
  2. Traffic – Next, you’ll need to get your compelling message in front of your target market. Make no mistake, all forms of media, offline and online, can be used to recruit prospects: direct mail, post cards, classified ads, social media, email lists, joint ventures, etc.
  3. Automation – Now that you’ve got a process that’s converting, next comes auto-piloting the entire process through technology. When done correctly, you can actually increase your conversions with intricate follow-up sequences.
“Secrets Of Conversion”

Truth be told… the highest converting process is not evergreen webinars. It’s one-on-one, belly-to-belly, selling.  But there is a massive downside –this isn’t very scalable. Automated webinars don’t even come in second, since speaking at seminars is next on the list.
Again, even if you spoke 300 days a year, there are a finite number of opportunities and eventually you’d ‘bottleneck.’In fact, that’s what happened with my partner Dave VanHoose. Even though he overcame this challenge by hiring 10 speakers to do what he did, he paid a huge price. Trust me when I say… you wouldn’t want to see the kind of expenses associated with this kind of model!
However, there is a better solution…
The Automated Webinar Cash Machine
The truth is—webinars, done right, are worthy of all the hype. If you’re like me, I used to wonder why I kept getting the same catalog in the mail over and over again. Then I realized—it’s because it works! Thousands of business owners and entrepreneurs are leveraging the power (and efficiency) of webinars to revolutionize their businesses and send their sales into the stratosphere. I’ve personally seen hundreds of my clients achieve massive success through webinars. Why not you?
“My Business Is Different”
If you’re hearing about evergreen webinars for the first time, I’ll grant you immunity.  However, if you’re quietly saying, “But Dustin, my business is different. They won’t work for my customers,” I just might have to let the wrath of Dan Kennedy come down upon you!
Let me give you a reality check by sharing a few of my client’s experiences. We’ll start with a recently divorced woman who bravely stepped out from the shadows and teamed up with her sister to follow her passion for Internet marketing. Her introduction to this process brought in 17 sales at $1,500 each (you do the math). Next there’s the affiliate marketing expert who offered a $100 product and made 600 sales his first time out of the shoot. Not bad for 90 minutes. Then there’s our client who sells high-ticket services that sell for $20,000-plus and brought in more than $200,000. That’s the real beauty of webinars—they work for affiliate marketing, Internet marketing, network marketing (MLM), speakers, authors—even brick and mortar or professional services businesses.
Conversion + Automation = Freedom

So you’ve finally found an airtight system that condenses the entire sales process—from lead generation, qualification and education to proposing and closing—into one concise, consistent process that works. And it doesn’t require finding, hiring, training, motivating or managing a team of sales reps. The only thing missing is a way to put it on autopilot so you have more time to enjoy life again.
Webinar technology has been around for years but only recently has it become highly sophisticated, affordable and completely automated. Today there’s no reason why you shouldn’t be using some form of automated webinars to simplify and accelerate your sales process. You’ll be able to reach a much wider audience by offering days and times that fit their schedule—morning, noon and night—no matter what time zone. And the best part is, you can be sound asleep while they’re glued to their computer screen and reaching into their pockets.
Make sure the solution you choose comes complete with detailed steps on how to create and attract the right attendees, create a perfect sales message that delivers a “wow” experience and inspires them to take action now, manage the pre, during and post-webinar communications and measure results.
To discover how to build your very own automated webinar cash machine, go to…
Dustin Mathews is widely recognized as the Champion of the Internet Movement.  His unique ability to create “marketplace frenzies” that drive people to buy products and services in mass has made him a highly sought-after internet marketing expert.  In the last seven years he’s helped two different companies reach Inc. Magazine’s coveted Fastest Growing Companies list and has been responsible for generating over $25 million in sales.

Automated Webinars: Hype or the Real Deal (Part 1 of 2)

There’s a buzz in the marketplace.

Entrepreneurs, internet marketers and even business owners are all talking about automated webinars. Kind of like that “first day of school” buzz.

If you’re just joining the conversation, you might be wondering, “Is this worthy of my time or just another shiny object?”

Well, cozy on up and grab your favorite drink because you’re about to get the “inside scoop” on what’s really going on with automated webinars.

First, A Close To Home Story

Only a few short years ago, I was selling a service to business owners, called Business Credit Infusion. I remember like it was yesterday…

After an honest day’s work, I’d rush home and start preparing for my webinar. I’m an east coaster, so I’d get on the call at 9:00 p.m. ET, do my presentation and wind up finishing around 11 pm.

Challenge was… I couldn’t go to bed because the adrenaline would be pumping full force. I’d be lucky to wind down enough by midnight. The even bigger challenge was the lack of quality time I was spending with my family.

Even though I was making good money by doing webinars, I just knew there had to be a better way.

Naturally, I asked myself, “What if there was a way to automate this whole process without sacrificing results?”

The answer: automated webinars.

Let me share with you a few of the most powerful benefits of automated webinars.

So What’s The BIG Deal?

  1. Automated webinars create a dialogue to establish credibility—How many times have you clicked the ‘Buy Now’ button, then bailed? According to Coremetrics the average shopping cart abandonment rate is 65.61%, 21% due to security concerns. It’s no secret that static web pages suffer from trust issues. Webinars engage your prospects in conversation giving you ten times the credibility and influence (translation—that means ten times the sales).
  2. Automated webinars help you educate prospects—Even if you’re selling duct tape, your customers need to know what problems it solves, how much better life-with-duct-tape will be and why there’s no duct tape like your duct tape. Webinars provide a powerful platform for answering these questions consistently and with feeling to keep your sales funnel overflowing with qualified prospects.
  3. Automated webinars crank up your conversion ratio—There’s no better sales tool than letting your passion loose—in a systematic sort of way. Webinars make it easy to share the ‘why’ behind your product or services, which build an emotional connection with your ideal clients other platforms can’t match. Let’s put this in real-world perspective. A well-executed direct mail or online campaign that pulls a 1% conversion is considered a success. That’s after all the long hours (and dollars) spent hiring graphic designers, copywriters, paying for postage and waiting for responses to trickle in. After 3,000 presentations and fine-tuning a well-oiled webinar system our experience is a 20%-to-30% conversion rate. Which would you rather have?
  4. Automated webinars make it easy to upsell existing clients—Cool, you made a sale, now what? Do you have a plan for maximizing your lifetime customer value or do you just move on to the next new client? There’s no better way to build steel-tight relationships with your customers than engage them in the innovation process. At the same time you can let them know about related products they may not know you offer or give them first dibs on a new solution. Either way you leverage the relationship you worked hard to establish in the first place.
  5. Automated webinars connect you with industry contacts—Affiliates, joint venture partners, MLM reps and industry experts (a.k.a. ideal speakers for your webinars) are looking for you right now. Webinars make it easy for them to get to know you and give them all the reasons they need to join forces with you. You’ll be amazed at how fast the snowball (and cash) gets rolling with a few solid partnerships under your belt.

As you can see, automated webinars can be a powerful addition to anyone’s business, whether you’re an info-marketer or consider yourself a “bricks and sticks.”

Ready to create your own automated webinar?

Before you get started, I’d like for you to consider…

The Simple 3 Step Formula

Anyone can host a webinar, but you need a proven formula to entertain and sell every time. After eight years, 3,000 presentations, testing everything from presentation formats and subject lines to offers and technology, we’ve developed a 3-step fail-safe process that delivers consistent, off-the-chart results.

  1. Conversion—At the end of the day, or webinar, it’s all about the message. That includes grabbing their attention from the get-go, building rapport, offering a no-brainer solution to a pressing problem, showing proof of results, crafting an irresistible offer with a compelling reason to act now and telling them exactly what to do. In other words, you need a playbook of proven techniques that cover all the bases.
  2. Traffic—The mantra of direct mail experts everywhere is, “80% of your success is in the list.” Likewise, your ability to clearly identify and attract the right prospects is key to your webinar success. In order to trigger a flood of eager prospects, you need to tackle traffic from all angles including online tactics such as opt-ins, auto responders, affiliates and social media to offline methods like direct mail.
  3. Automation—What if you could establish such a strong rapport with prospects, establish unwavering credibility and have them salivating over your solution—automatically? You can with automated webinars. The key is finding the right solution created by experts with a proven track record that includes a knuckle-tested technology platform, an easy-to-follow formula and comprehensive training. Look for a system that addresses all aspects including list management, creating a killer presentation with a compelling offer, effectively promoting your event, streamlining invitations, reminders and post-webinar follow-up and—the most important thing—tracking results.

So you’ve finally found an airtight system that condenses the entire sales process—from lead generation, qualification and education to proposing and closing—into one concise, consistent process that works. And it doesn’t require finding, hiring, training, motivating or managing a team of sales reps. The only thing missing is a way to put it on autopilot so you have more time to enjoy all the skinny, no foam cappuccinos you can drink.

Webinar technology has been around for years but only recently has it become highly-sophisticated, affordable and completely automated. Today there’s no reason why you shouldn’t be using some form of automated webinars to simplify and accelerate your sales process. You’ll be able to reach a much wider audience by offering days and times that fit their schedule—morning, noon and night—no matter what time zone. And the best part is, you can be sound asleep while they’re glued to their PC screen and reaching into their pockets.

Make sure the solution you choose comes complete with detailed steps on how to create and attract the right attendees, create a perfect sales message that delivers a “wow” experience and inspires them to take action now, manage the pre, during and post-webinar communications and measure results.

Isn’t it time you infused a triple shot of genius into your sales process with automated webinars?

Stay tuned for Part 2 of Automated Webinars: Hype or the Real Deal.

Dustin Mathews is widely recognized as the Champion of the Internet Movement. His unique ability to create “marketplace frenzies” that drive people to buy products and services in mass has made him a highly sought-after internet marketing expert. In the last seven years he’s helped two different companies reach Inc. Magazine’s coveted Fastest Growing Companies list and has been responsible for generating over $25 million in sales.

Get your very own Automated Webinar Cash Machine at:
http://www.AutomatedWebinarCashMachine.com